Ref Lab (Reference Laboratory) Marketing Manager

JOB SUMMARY

Design, develop and implement marketing programs and pricing strategies to support the organization’s products and/or services (herein referred to as products). Develop overall marketing and branding strategies, promotional programs, and related activities for assigned products and functional areas ensuring that new and existing products meet organizational goals and expectations.

PRIMARY DUTIES AND RESPONSIBILITIES:

• Responsible for marketing and program management of one or more new and existing products and/or functional areas.  Products may include worldwide responsibility.
• Participate in one or more of the following activities:

• Collaborate and work cross-functionally and with outside agencies.  Ensure optimum marketing and sales communication across the division.  Collaborate with the sales team to move products into the marketplace.
• Responsible for attaining expert knowledge on the business and application of the product worldwide.
• May mentor, train and coach others.
• May manage staff, assign work, monitor activities, evaluate performance and manage escalated/critical issues.  Administer employment actions, provide coaching and guidance to staff and promote staff training and development.  Support the development and management of department policies and procedures.
• May be responsible for budget setting, monitoring and control.

EDUCATION:

• Bachelors Degree or equivalent combination of education and experience required.  Masters Degree or equivalent preferred

REQUIRED SKILLS AND ABILITIES:

• Demonstrated marketing and product management skills (segmentation, product positioning, pricing, distribution, forecasting and promotion, etc.)
• Strong technical and market knowledge
• Strong analytical and modeling expertise
• Strong analytical and problem solving skills; ability to anticipate and resolve issues
• Ability to prioritize, maintain focus, and manage multiple projects
• Ability to develop and implement strategic programs
• Ability to manage strategy and details concurrently
• Excellent communication skills both written and verbal
• Strong/advanced presentation skills; ability to present and explain product information to all audiences
• Proven management and leadership skills as applicable
• Proven ability to work in and lead teams which are highly matrixed, cross functional and technical.
• Financial acumen and budget management skills
• Foreign language a plus, or may be required
• Proficiency in MS office applications–with strong/advanced knowledge of spreadsheet and database software
• Basic/solid understanding of SAP, CRM and Business Objects

PHYSICAL DEMANDS:

• Extensive sitting, phone and computer use

• Some travel may be required

WORK ENVIRONMENT:

• General office environment
• Normal office noise level

LEVELING GUIDE:

• Requires more detailed knowledge and experience.Occasionally contributes to process improvements.
• Solves moderately complex problems; takes a new perspective using existing solutions.
• Works independently; receives minimal guidance.

WHY IDEXX?

We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery.  

At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, colour, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.

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