The Kraft Heinz Company is looking for a Culinary & AFH Category Manager to lead the Culinary Category: Tomato Paste, Ready to Cook Sauce, and Vinger & Away from Home channel.
Key Responsibilities:
Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.
Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L
Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.
Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.
Ensures that brand plans are executed on time and flawlessly on-time in full.
Ensure consistent brand look and feel across in line with Brand Guideline
Monitor brand performance and develop consumer insights through research tools and reporting
Leads brand performance tracking & monthly brand audit
Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD
Support annual budgeting, and quarterly forecasting.
Lead brand NPD, VE initiatives, and RGM: including idea generation, preparation of business plans, P&L management, and post launch audits.
Track NPDS/ innovations and keep close monitoring and take corrective actions when needed.
Develop and implement advertising, POS, publicity, and consumer promotion plans.
Develop and implement product and packaging updates.
Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations, Ā R&D , PMR, R&D, Procurement, supply chain teams
Qualifications:
Bachelorās degree in marketing or business administration.
Brand management experience in FMCG or similar accountabilities
3-5 years in marketing experience
Strong analytical skills and data-driven thinking.Ā
Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.
Result driven and consumer oriented.
Proactive approach in resolving problems and challenges.
Strong leadership skillsĀ
Strong project management experience on NPD and creative/advertising
Ā Strong analytical and creative thinking skills.Ā Ā Ā
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Kraft Heinz is an Equal Opportunity Employer ā Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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