As the Senior Manager, Brand Activation & Partnerships – Chains , you’ll drive growth within the US Away From Home (AFH) Business Unit. This role focuses on developing strategic priorities for our AFH customers, co-create strategic customer marketing activations to support core brands & innovation launches, deliver go-to-market plans while building and strengthening key external partnerships to drive growth.
AFH is all about Taste, Flavor, and Experience and we are pioneering an effort to build a framework where all three elements come to life on the biggest stages of the restaurant industry. We have aligned and dedicated specific resources to support current and accelerate new, high impact strategic initiatives for this channel and with that brings high visibility and high expectations. Opportunity resides to amplify our portfolio of leading iconic brands on a regional and/or national scale, all while creating high impact consumer experiences.
This role provides direct interaction with cross-functional activities including AFH Leadership, Consumer Insights, Sales, Brand Marketing, Operations, Research & Development, and Finance, resulting in strengthened marketing fundamentals and a holistic approach to driving business growth. This role also interacts with customers and industry partners, developing direct & impactful relationships to effectively lead & promote marketing strategies that will help drive growth and market expansion.
Essential Functions & Responsibilities
· Lead marketing strategy and execution for key sales channels: Chain Restaurants, Broadline Distributors and Non-Commercial
· Design and implement impactful customer marketing activations across in-restaurant experiences, elevating brand equity and winning market share.
· Act as the project leader for customer-specific commercialization and innovation
· Acting like an owner & Power of We mindset: You will collaborate across multiple cross-functional teams to proactively seek, create business opportunities and make strategic and tactical recommendations with confidence; no does not phase you
· Relationship focus & building the future: Develop relationships with key customers and industry partners to champion the marketing agenda and build strategic long term plans.
· Partner with Sales, Insights, Culinary & Marketing teams to identify and close new business opportunities, driving revenue growth, market penetration & share gains.
· Collaborate with the AFH Digital team to advance digital marketing capabilities.
· Develop initiatives and partner with Sales to promote new products, creatively accelerating innovation adoption and execution while delivering flawless execution of go-to market plans
· Utilize consumer, operator, industry trends and chef insights that translates into customer benefits while shaping channel strategies and create compelling customer selling stories that you will lead with passion.
· Lead strategic initiatives that contribute to P&L growth, ensuring alignment with financial targets and efficient resource allocation.
· Represent Kraft Heinz within key industry events
· Drive connectivity with international KHC partners to drive global strategy and campaigns across markets where applicable.
Expected Experience & Required Skills
· Bachelor’s degree in business, marketing, or a related field. MBA with a marketing focus is preferred
· 5 to 7 years of experience in multi-channel marketing, product management, brand management, or CPG Sales. Experience in Foodservice is a plus.
· Exceptional ability to influence and build credibility at all levels, internally and externally, to align decisions with customer needs.
· Showcase with confidence ability to inspire, prioritize with focus, plan ahead effectively along with strong interpersonal skills.
· Strategic thinker with the ability to develop long-term marketing strategies aligned with business objectives.
· Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners while delivering customer activations, product launches and all other initiatives with executional excellence.
· Proactive problem-solving abilities with a strategic mindset for navigating complex challenges.
· Analytical skills to interpret quantitative data, conduct trend analysis, and develop data-driven marketing strategies.
· Ability to balance creativity with business needs, leveraging consumer insights to inspire innovative marketing campaigns.
· Experience leading strategic initiatives with P&L accountability and financial management.
· Ability to quickly develop a level of organizational agility to navigate both formal and informal channels to achieve business objectives.
· Self-starter mentality with a positive attitude, consistently driving impactful results and championing innovative marketing solutions.
· Familiarity with digital marketing tools, CRM platforms, and marketing automation systems is a plus.
· Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
· Must be willing and able to travel up to 25% of the time for business, including meetings, site visits, and collaboration sessions with customers.
· Strong organizational agility, navigating formal and informal channels to get things done effectively while delegating and eliminating roadblocks for the team.
· Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook)
· Must be willing and able to travel up to 20% of the time for business, including meetings, site visits, and collaboration sessions with customers.
Work Environment & Schedule
Our office environment fuels our collaboration, connection, and community and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. Most office-based employees can work remotely for up to two days each week. Additionally, employees subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Depending on the role's responsibilities and requirements, some jobs may be required entirely in the office.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$120,800.00 - $151,000.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority
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