Lead, Entertainment

Job Description

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As Lead, Entertainment Marketing, you will be at the center for some of the biggest decisions we make.

The Lead of Entertainment Marketing will help drive our brands and businesses through the Entertainment Industry: You turn ideas into actions. Your responsibilities will span across sponsorships/partnerships, media, and agency management. This position is best suited for someone who is creative, has a bias for action, a love for music, film, culinary and the arts in addition to excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Lead of Entertainment Marketing brings the opportunity to work on iconic brands with an ambitious strategy and style to drive entertainment partnerships. You will be responsible for partnering with incredible creative talent to find new ways for our partnerships to reach consumers.  You will be asked to think differently about how we partner and advertise and to inspire others to do the same. 

Key Components of the Role

• Lead the negotiation, development and execution of entertainment partnerships across music, film, the arts, and culture that drive differentiated channels of marketing to build brand equity and drive long-term growth for the business

• Assist Head of Sports & Entertainment Marketing in the development of end-to-end entertainment strategy and provide input on partnership opportunities that align with brand and business objectives

• Collaborate with external partners on creative briefs for entertainment initiatives

• Work closely with entertainment agency and ancillary vendors to ensure successful partnership execution

• Assist in the development of research frameworks for ROI on Entertainment Partnerships

• Support the influence of category marketing, central marketing, consumer insights, sales, finance, and agency partners to bring creative ideas & activations from concept to reality

• Participate in discussions during presentations with business unit and marketing senior leadership

• Collaborate with cross-agency teams (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels

• Apply consumer insights to inform entertainment partnerships and campaign strategy

• Analyze data to inform strategies and assess in-market results to drive business objectives

• Assist in delivering creative work and activations on time and on budget

Qualifications

• 10 years prior experience in entertainment marketing, either in a CPG company or supporting from the agency side (advertising, consulting, media), is preferred
• Creative innovator with the courage to stand up for ideas and is passionate about the power of brand, design & consumer experience to impact strategic direction of business
• Experience in supporting the development and execution of entertainment partnerships, with a focus on collaboration and teamwork

• Solid problem-solving and analytical skills, with the ability to simplify complex issues

• Effective communication and interpersonal skills, with experience working in a cross-functional team environment

• Prior experience in entertainment marketing, either in a CPG company or supporting from the agency side (advertising, consulting, media), is preferred

• Ability to work in a dynamic, fast-paced work environment with multiple simultaneous projects, with a focus on adaptability and flexibility

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$141,500.00 - $176,900.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.