Manager Communications CEE (Central Eastern Europe)

About Goodyear
We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team driven by bold thinking, relentless energy, and a passion for exceeding expectations. If you’re ready to embrace change and grow your impact, let’s go.

Why This Role Matters

​As a CEE Communication Manager you will develop and roll out the CEE (Central Eastern Europe) internal communications plan aligned with EMEA strategy and local business priorities. You’ll plan and execute an integrated corporate communications program to strengthen company reputation and positioning in Central Eastern Europe.

What You’ll Do

• Internal Communications

- Ensure associates receive relevant information about company goals, performance and transformation initiatives to inform and energize engagement.

- Provide communications counsel and act as trusted advisor to PBU and functional leaders in CEE on internal communication needs, processes, and local communications programs, ensuring alignment and consistency.

- Continuously improve internal communication channels and measure effectiveness of local programs.

• Corporate Communications & Crisis Management (including Manufacturing Footprint)

- Serve as local company spokesperson. Respond timely to all media requests. Proactively look for media opportunities.

- Engage in key partnerships with other external stakeholders to leverage our priorities.

- Protect the company’s reputation in CEE through effective crisis management, preparing and executing local crisis communications plans in alignment with the EMEA framework and leading communications during issues or crises.

• Brand Communications (Consumer & Commercial PBUs)

- Manage integrated brand communications programs aligned with EMEA Consumer and Commercial strategies.

- Develop market-specific communications objectives and adapt and deploy activations for both Consumer and Commercial PBUs.

- Partner with Marketing and Sales to support product launches, campaigns and key customer initiatives.

• Functional Excellence, Governance & Resource Management

- Ensure local alignment with EMEA messaging, planning process, governance and key programs.

- Manage local communications budget in collaboration with EMEA Regional Communications Team and oversee agency partnership in CEE markets.

- Prioritize and deploy resources effectively across internal, corporate, brand and crisis activities.

What You’ll Bring

• Minimum 7 years of relevant experience in corporate, internal and brand communications, ideally in an ‘in-house’ leadership role within a complex matrix organization.

• A demonstrated record of experience in a role covering media relations and strategic communications in addition to prior experience in a  corporate communication role.

 • Good experience in communications crisis management.

• Experience of running communications campaigns

• Previous experience in managing Government Affairs is a plus.

We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.

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Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.