Sr. Web Operations Manager

You will lead the end-to-end web product lifecycle, from intake and roadmap prioritization through delivery and optimization, ensuring alignment to business goals and measurable outcomes. This includes driving experimentation, personalization, and performance initiatives that improve engagement, conversion, and scalability across the platform.

In close partnership with senior stakeholders and cross-functional teams, you will influence digital strategy while ensuring strong operational execution. This role requires a strategic, execution-focused leader who can translate business objectives into impactful digital experiences while driving operational rigor across a complex, global web ecosystem.

At Genesys, we are transforming the customer experience landscape with empathy and AI-driven innovation. In this role, you will help define how global audiences engage with our brand while gaining exposure to enterprise initiatives and opportunities to expand your leadership impact.

Key Responsibilities:

• Own the global web roadmap for Genesys.com, aligning priorities to business goals, demand generation, and customer experience strategy 

• Lead end-to-end web product management and operations, from intake and prioritization through delivery and ongoing optimization 

• Orchestrate product, program, and localization resources, ensuring clear ownership, capacity alignment, and efficient execution across initiatives 

• Partner with engineering, design, marketing, and regional teams to deliver scalable, user-centric web experiences that drive engagement and conversion 

• Drive agile planning and execution, including backlog management, sprint planning, and cross-functional coordination to accelerate delivery and outcomes 

• Establish and optimize web processes, workflows, and governance across content, design, development, and localization to improve scalability and efficiency 

• Ensure the roadmap drives continuous improvement through experimentation, including SEO, CRO, personalization, and UX/UI enhancements 

• Champion data-driven decision-making, leveraging analytics to improve engagement, conversion, and overall digital performance 

• Oversee workflows across web ecosystem integrations, ensuring systems and platforms operate seamlessly together at scale 

• Drive resource planning and prioritization for large-scale initiatives and ongoing operations to maximize impact and delivery efficiency 

• Lead discovery efforts, audits, and workshops to define customer-first requirements and scalable digital solutions 

• Scale global web experiences with localization, partnering with regional teams to balance global consistency with local relevance 

• Ensure compliance with accessibility standards, legal requirements, privacy regulations, and brand guidelines across all web properties 

• Collaborate with program and project managers to track delivery, manage risks, and ensure high-quality, on-time execution 

• Communicate roadmaps, progress, outcomes, and strategic direction to senior stakeholders and cross-functional partners 

• Build, mentor, and lead a growing global team across web product management, production, localization, and agile operations 

Required Qualifications:

• 8+ years of experience in web operations, digital experience, or web product management, ideally in B2B environments 

• Proven experience owning and managing complex web roadmaps and global digital platforms 

• Experience leading distributed, cross-functional teams in a global organization 

• Strong expertise in agile product management and delivery methodologies 

• Hands-on experience applying AI to improve web operations, workflows, and delivery velocity

• Experience with web localization, translation workflows, and global content operations 

• Deep familiarity with modern content management systems and digital experience platforms

• Experience driving SEO, CRO, and digital marketing performance initiatives 

• Proficiency with analytics and business intelligence tools 

• Strong program management, documentation, and executive communication skills 

Preferred Qualifications:

• Experience with marketing automation platforms and digital campaign ecosystems 

• Familiarity with digital asset management systems 

• Background in building design-forward, interactive, or personalized web experiences 

• Proven success delivering large-scale website transformations or redesigns 

• Experience implementing AI-driven localization and content automation strategies