Senior Director, Field Marketing, Americas

SeniorDirector, Field Marketing, Americas

Role Overview:

As Senior Director, Field Marketing, Americas, you will own the marketing contribution to pipeline and revenue across North America and Latin America. Acting as a strategic partner to Sales leadership, you will define and execute the regional go-to-market strategy, drive enterprise growth, and accelerate expansion in key markets—particularly across Latin America.

This role serves as a critical link between global strategy and regional execution,servingas the bridge between Programs teams and regional field execution, ensuring campaigns arelocalizedand activated in-market. You will shape how marketing drives pipeline creation, account engagement, and customer growth across segments, territories, and priority accounts.Operating with a high degree of autonomy and executive visibility, you will influence regional strategy, investment decisions, and performance outcomes.

At Genesys, we are redefining customer experience through AI-powered innovation and human-centered design. You will play a pivotal role in advancing this mission by building and scaling a high-performing field marketing organization that delivers consistent, data-driven impact across diverse and high-growth markets.

This role reports to theVPDemandGeneration, Americas.

Key Responsibilities:

RegionalStrategy, BookingsandPipeline Ownership

• Own the Americas marketing contribution to pipeline andbookings, with accountability for marketing-engaged pipeline, conversion, and ROI across segments 

• Define and execute the regional field marketing strategy aligned to global go-to-market priorities and regional growth objectives 

• Establish clear performance metrics and forecasting inputs, providing visibility into pipeline health and marketing impact to executive leadership 

Go-to-Market Leadership

• Act as a strategic partner and challenger to Sales leadership, co-developing go-to-market strategy, territory priorities, and growth initiatives 

• Drive alignment across Enterprise, Commercial, and growth segments, ensuring marketing strategies are tailored to sales motions and customer needs 

• Define and operationalize account-based and segment-specific marketing strategies, with a focus on high-value account engagement and pipeline acceleration 

Regional Growth

• Partner with regional Sales and cross-functional teams to prioritize markets, align on growth opportunities, and ensure effective marketing support across growth countries and segments

• Lead the execution of the Latin America field marketing strategy, translating global and regional priorities into localized, in-market programs that drive pipeline and growth

• Build and scale in-region marketing execution capabilities, ensuring strong local activation, cultural relevance, and alignment with market dynamics

Integrated Marketing Execution

• Oversee the planning and execution of integrated, multi-channel marketing programs that drive demand, engagement, and customer growth 

• Ensure consistency in strategic approach while enabling flexibility and localization across regions

• Partnerwith global marketing to adapt and scale campaignsand ensure consistency across markets

Cross-Functional Leadership

• Drive alignment across Sales, Sales Development (BDR/SDR), Partner Marketing, and Customer Success to deliver full-funnel impact from pipeline creation throughtoexpansion 

• Collaborate with global and regional stakeholders to deliver cohesive, high-impact customer experiences 

• Align closely with BDR teams to improve pipeline creation, lead conversion, and regional performance

Organizational Leadership & Scale

• Lead, develop, and scale a high-performing field marketing team, fostering a culture of accountability, innovation, and continuous improvement 

• Design and evolve the Americas field marketing operating model, including organizational structure, planning processes, and ways of working 

• Establish and manage regional planning rhythms, including annual planning, quarterly business reviews, and budget allocation 

Performance & Insights

• Own regional marketing performance measurement, including pipeline creation, marketing influence, conversion metrics, and return on investment 

• Leverage data and insights to continuouslyoptimizestrategy, inform investment decisions, andidentifynew growth opportunities 

• Provide executive-level reporting on regional performance, market trends, and strategic recommendations

Required Qualifications:

• 15+years of experience in field marketing, demand generation, or regional marketingwith 7+ in aleadershiprolewithin enterprise B2B technology environments 

• Proventrack recordof owning and driving pipeline growth and marketing impact on revenue in complex sales environments 

• Experience leading and scaling high-performing, multi-regional marketing teams 

• Strong partnership with senior Sales leadership, withdemonstratedability to influence go-to-market strategy and business outcomes 

• Deep understanding of enterprise and commercial sales motions, including account-based marketing strategies 

• Ability t