Company:
The Boeing Company
Field Marketing Manager, Boeing Digital Services
At Boeing Digital Services, we are redefining how airlines operate. As fleets become more connected, the ability to turn aircraft intelligence into real-time decisions that keep fleets earning is becoming a competitive advantage.
This role sits at the center of that shift.
We are looking for a Field Marketing Manager to join our team in Seattle, WA and to lead how we show up in market and convert that presence into pipeline. Industry events, demand generation programs, and digital engagement are core to how we connect with customers. This role ensures those efforts are aligned to business priorities, follow best practices, and drive measurable outcomes.
You will partner closely with our events organization, demand generation, webcast, and product marketing teams, along with sales and product, to turn programs into pipeline and customer engagement. These teams lead execution across their respective areas. This role defines program strategy and partners with these teams to execute, ensuring efforts are aligned to business priorities and deliver maximum value. From pre-program strategy to post-program pipeline, you will ensure programs are aligned to business priorities, target accounts, clear messaging, and measurable revenue impact.
In addition, you will partner directly with sales and demand generation teams to plan and execute account-based marketing programs aligned to business priorities. While events are a primary channel, you will also oversee targeted paid and digital programs that drive engagement, leads, and pipeline for key accounts and regions.
Position Responsibilities:
Event Strategy and Business Impact
Define how Boeing Digital Services shows up at industry events to drive pipeline, not just presence
Set clear goals for each event including target accounts, engagements, pipeline contribution, and follow-up
Partner with the events organization to align business objectives, messaging, and audience with event execution
Regional Demand Generation and ABM
Partner with regional sales leaders, demand generation, and product marketing teams to develop marketing plans aligned to pipeline and revenue goals
Design and execute account-based marketing programs across paid demand generation, email, webcasts, customer events, and tradeshows
Ensure all channels are connected to sales goals and business objectives, with a clear focus on pipeline impact
Pre and Post Program Pipeline Creation
Build and execute integrated pre-program campaigns that drive awareness, meetings, and engagement with target accounts
Ensure structured follow-up after programs, connecting activity to pipeline creation and progression
Link events, webcasts, and demand generation programs into a single, coordinated motion to extend impact
On-Site and Program Experience
Define the messages, demos, and customer experiences delivered across events and programs
Ensure the right people are engaged and aligned to clear goals and roles
Train internal teams on how to engage customers, run meetings, and deliver consistent messaging
Webcast and Program Optimization
Partner with webcast and demand generation teams to ensure programs follow best practices and deliver strong customer value
Improve how webcasts are positioned, promoted, and followed up to drive engagement and pipeline contribution
Performance and Reporting
Establish clear KPIs for events and field programs tied to pipeline and revenue
Track performance and provide insights on what is working and where to improve
Bring structure and accountability to how field marketing impact is measured
What Success Looks Like
Programs consistently generate qualified pipeline tied to target accounts and regional priorities
Sales teams are aligned, prepared, and actively engaged before and during programs
High-value customer meetings and digital engagement convert into opportunities
Paid, webcast, and event programs contribute to measurable lead generation and pipeline growth
Messaging and demos resonate with buyers and reflect real customer problems
Field marketing becomes a measurable driver of growth, not a cost center
Basic Qualifications (Required Skills/Experience):
10+ yearsâ in B2B marketing, with strong experience in field marketing, ABM, or demand generation
10+ yearsâ proven ability to drive pipeline from events and integrated marketing programs
10+ yearsâ experience partnering with regional sales teams to plan and execute account-based programs
10+ yearsâ experience running or overseeing paid and digital demand generation campaigns
10+ yearsâ strong working knowledge of Salesforce, including campaign builds, lead management, and reporting dashboards
10+ yearsâ ability to operate across teams and drive alignment without direct authority
10+ yearsâ strong analytical mindset with experience tracking performance and translating data into action
Preferred Qualifications (Desired Skills/Experience):
Drug Free Workplace:
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.Â
Pay & Benefits:
At Boeing, we strive to deliver a Total Rewards package that will attract, engage, and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities. Â
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. Â
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Pay is based upon candidate experience and qualifications, as well as market and business considerations.Â
Summary pay range: $173,400 - $234,600
Language Requirements:
Not ApplicableEducation:
Not ApplicableRelocation:
Relocation assistance is not a negotiable benefit for this position.Export Control Requirement:
This is not an Export Control position.Safety Sensitive:
This is not a Safety Sensitive Position.Security Clearance:
This position does not require a Security Clearance.Visa Sponsorship:
Employer will not sponsor applicants for employment visa status.Contingent Upon Award Program
This position is not contingent upon program awardShift:
Shift 1 (United States of America)Stay safe from recruitment fraud! The only way to apply for a position at Boeing is via our Careers website. Learn how to protect yourself from recruitment fraud - Recruitment Fraud Warning
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
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