B2B Marketing Manager – SaaS Growth & Campaigns

About Us

This role sits within Sanguine Marketing Solutions (SMS) and is primarily dedicated to driving marketing execution for a high-growth SaaS platform within the Sanguine portfolio.

You will serve as the embedded marketing lead for this product, working closely with leadership to execute campaigns, build brand visibility, and support pipeline growth.

Strategy direction will be developed in partnership with leadership. You will own implementation, reporting, optimization, and day-to-day marketing momentum.

This is an opportunity to help build a brand from the ground up.

This Role

This role sits within Sanguine Marketing Solutions (SMS), the growth and execution arm of the Sanguine portfolio.

You will serve as the embedded marketing lead for a primary strategic advisory client within the group. This is a high-ownership role, responsible for translating business priorities into campaigns, content, and measurable growth outcomes.

You will operate as both account lead and execution owner. Strategy direction is developed in partnership with leadership; you are accountable for execution and performance.

This role requires both client-facing confidence and hands-on delivery capability.

What You’ll Own

Campaign Execution - Launch and manage campaign landing pages, build and execute outbound nurture sequences, and support demand gen initiatives. You’ll coordinate paid and organic assets, move quickly from idea to execution, and optimize based on data. You are comfortable spinning up campaigns fast and refining without waiting for perfect conditions.

Webinar & Event Marketing - Manage webinars end-to-end, from registration pages and promotional sequences through to post-event nurture flows. You’ll coordinate content and messaging for events, ensure follow-up is structured and timely, and repurpose event content into ongoing marketing assets that extend reach and drive engagement.

Content & Website Execution - Upload and manage blogs and website content, create one-pagers and sales decks, and ensure messaging stays aligned as the product evolves. You’ll maintain consistency across channels. This is not a coordination role; you will build and ship.

Reporting & Optimization - Track campaign and funnel performance, monitor engagement-to-lead conversion, and provide clear performance reporting. You will identify opportunities for improvement and propose new experiments to drive growth. You think in terms of funnels and outcomes, not isolated posts.

Who You Are

• 2–4 years in B2B SaaS marketing

• Comfortable working in marketing automation platforms (HubSpot or similar)

• Familiar with webinar platforms and campaign workflows

• Strong written communication skills

• Organized and able to manage multiple initiatives at once

• Commercially curious and eager to learn

More importantly:

• You want ownership

• You want exposure to real strategy

• You want to build something meaningful

• You don’t need constant direction

• You are comfortable testing and iterating

What This Role Is Not

• Not a social media coordinator role

• Not a pure design role

• Not an admin position

This is a growth implementation role with accountability.

Structure & Expectations

• Remote (USA only)

• Contract engagement

• High ownership, high autonomy

• Direct exposure to product and senior leadership
  

Why This Role Matters

This SaaS product is in growth mode and our flagship product. Marketing must support demand generation, brand development, and sales enablement simultaneously.

You will have the chance to shape how this brand shows up in market.

If you want to take the next step in your SaaS marketing career and move from “task executor” to “growth driver,” this is the opportunity.

Why Join Sanguine

We take our work seriously, without taking ourselves too seriously.

We’re growing fast. You’ll have exposure to real decisions, real clients, and real outcomes. No endless internal decks.

It’s not for the faint of heart, as we multi-task, move from strategy to execution, get our hands dirty and make things happen. We’re a factory of ideas as we shape the future through technological innovation, professional services and partnerships.

If you enjoy stretching beyond a narrow job description, want ownership, trust, and the chance to build something real, this is a good place to do it.

And yes, we expect a lot. We also give a lot back.