About Us
Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers - all working to help our users get through the month, every month.
The Role
Millions of Americans navigate a social safety net that too often works against them - confusing enrollment, broken eligibility systems, policies that never reach the people they're meant to serve. Propel exists to change that. And increasingly, the path to change runs through the states that administer these programs.
When Propel builds credible relationships with state agencies, we don't just grow the business - we create direct pathways to improving life for the people we serve. A state that understands how its users are falling through the cracks can actually fix it. But that requires state leaders to know what Propel sees and trust the source.
The Growth & Insights Lead will make that possible by reaching the right agency decision-makers, producing insights grounded in real user experience, and developing messaging that earns trust in a complex public sector environment. This is a full-cycle role: the right person will generate the idea, pull the data, and take it all the way to market themselves. Success isn't just a pipeline. It's Propel becoming a voice that shapes how states think about benefits delivery, and through that, meaningfully improving the safety net for the people who depend on it most.
Here's how you'll impact the company:
Build a pipeline that marketing actually drives. Plan and execute multi-channel campaigns (LinkedIn, email, webinars, events) that get the right state agency decision-makers into conversations with our partnerships team — and track marketing's measurable contribution to qualified pipeline.
Turn user data into insights that open doors. Design and run Propel's survey infrastructure end-to-end — from quick-turn national surveys to tailored state-specific studies — and use AI-assisted analysis to identify the 1–2 findings that actually matter and package them for policy, media, and partner conversations.
Make Propel the voice states trust on benefits delivery. Develop differentiated messaging and positioning for state agency leaders, program administrators, and frontline staff — ensuring Propel shows up consistently and compellingly across every touchpoint.
Be a true partner to the partnerships team, not a support function. Produce high-quality collateral (one-pagers, decks, briefs, thought leadership, case studies) that plug directly into active partnership opportunities, and use AI tools to customize materials for specific states and agencies without rebuilding from scratch each time.
Requirements
7+ years of experience in insights, marketing, growth, or strategy - ideally with exposure to the public sector or government-adjacent work
Demonstrated experience running full-cycle campaigns across channels (LinkedIn, email, events, webinars) with measurable results
Strong research and data analysis skills - you've designed surveys, synthesized findings, and packaged insights for non-technical audiences
Exceptional written communication; you can distill complex ideas into compelling narratives for diverse audiences
Experience producing sales-facing collateral (decks, one-pagers, briefs) that directly supports deal progression
Comfortable working cross-functionally and influencing without authority — especially alongside a sales or partnerships team
Fluent in AI tools as a productivity multiplier for research synthesis, content production, and campaign iteration
Working knowledge of the public benefits landscape - SNAP, Medicaid, eligibility systems, or adjacent programs
Familiar with the regulatory environment and stakeholder dynamics in state government
Thrives in a lean, high-ownership environment where you're expected to drive outcomes independently
Genuine care for Propel's mission and the people we serve
At Propel, you'll enjoy:
Meaningful work and a strong shared sense of mission
Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats.
20 Days of PTO
4% 401K match
$10k lifetime spend towards Carrot Fertility
Excellent Medical, Dental and Vision options
A strong equity package that reflects the leveling and anticipated impact of this role
Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $150,000 - $180,000 and will be based on how a candidate matches to our internal leveling guide.
Additional Considerations:
We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
Interview Accommodations: Propel is committed to providing reasonable accommodations throughout the interview process. If you need accommodations due to a disability or medical condition (such as additional time or accessibility support), please let us know as early as possible so we can support you appropriately.
We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).
More About Propel
Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.
Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.
Learn more about our impact from the press
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