Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses âgo beyondâ.
The word âPleoâ actually means âmore than youâd expectâ, and living by that mantra has been the secret to our success over the last 10 years.
Now, weâre at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we canât say weâve got this whole thing figured out. And frankly, thatâs half the fun! What we can say is that weâre a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.
Weâre looking for a Associate Director of Digital Channels to own and scale Pleoâs growth marketing engine to drive efficient customer acquisition, activation, retention and expansion across Pleoâs markets through paid and owned channels. This is a senior leadership role with accountability for paid acquisition, organic growth (SEO/AEO), owned channels and full-funnel performance optimisation. Youâll work in close partnership with Website, Brand, PMM, Sales, RevOps, PLG, Product and other teams. Youâll be accountable for turning strategy into measurable results - building systems, teams, and ways of working that deliver efficient growth today while compounding returns over time and setting Pleo up for long-term success.
You'll report to our VP of Marketing. You will lead an existing team of specialists within the Performance and Organic channels. Youâll also partner with Sales, RevOps, and Product to align our PLG and Sales-led funnels into one cohesive system.
As a Growth Marketing Director, you will
Drive Efficient Customer Acquisition: Own paid channels, SEO/AEO
Collaborate with Product and Web teams to scale marketing site performance, driving high-quality lead generation while maintaining an optimal balance between conversion rates and acquisition costs
Optimise the Full Funnel: Set channel strategy, run experiments, allocate budget based on marginal returns, and ensure acquisition and lifecycle work as one system.
Turn Strategy into Execution: Partner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue impact.
Identify innovations and grow new channel opportunities e.g. affiliate Marketing
Measure What Matters: Define metrics that reflect business impact, move beyond last-click attribution, and use insights to guide investment decisions.
Build the Team: Lead and develop senior marketers, set high standards for execution, and create scalable ways of working.
You'll thrive in this role if you have:Â
10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintech
Proven success operating across both PLG (self-serve) and Sales-led (AE/CSM) models
A deep understanding of paid growth channels and a rigorous approach to experimentation
Proven ability to operate at both strategic and executional levels
Experience leading senior teams and influencing cross-functional partners
A background in scaling high-growth companies where you are comfortable with ambiguityÂ
This role is a good fit for you if:Â
You enjoy the building phase, creating processes and frameworks where none currently exist
You are a commercial leader who wants direct accountability for a significant portion of the company's budget.
You want the autonomy to reshape a marketing engine in a fast-growing Fintech leader
This role is not good for you if:Â
You prefer working in a siloed environment where Marketing doesn't need to align closely with Product or Sales
You are strictly a brand marketer and prefer not to be held accountable for CAC, LTV or pipeline targets
You prefer a slow moving environment with fixed processes rather than a fast paced, evolving fintechÂ
In your first 6-12 months at Pleo, you'll:
Lead the delivery of a data driven growth strategy that defines clear roles and metrics across acquisition and lifecycleÂ
Establish a high performance culture within your team, setting clear KPIs and optimisation cadences
Partner with our VP Marketing and CRO to align growth strategy with our long-term roadmap as a full suite platform
Your own Pleo card (no more out-of-pocket spending!)
Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or MĂ©dis
We offer 25 days of holiday + your public holidays
For our Team, we offer both hybrid and fully remote working options
We use MyndUp to give our employees access to free mental health and well-being support with great success so far
Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:
Intro Call: 30 minutes with our Talent Acquisition Partner
Hiring Manager Interview: A deep dive to discuss your experience building growth engines
Challenge & Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the role
Final Interview: A final interview with our CEO
Transparency is important to us so we also wanted to share some insights about what weâre looking for in applications to ensure you can set yourself up for success!Â
Last time we hired for this role, we received a large number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didnât make it past the application screening stage include:
CV writing and content: it was very clear that many of the CVs we saw were very generic and AI generated. There is no issue with leveraging AI to help with CV writing, there was little indication of what real impact the candidates had in their previous experience. You might have heard of the âAchieved X, as measured by Y, by doing Zâ formula (credit Laszlo Bock ~2014), this is a great way to give a clear picture of what you have actually worked on. A link to the company websites of your previous roles is also a huge help!
Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefu
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