Job Summary:
The manager, digital marketing is responsible for managing and maintaining enterprise digital experiences across web and social media channels. This role supports the execution of marketing initiatives by ensuring timely and accurate updates to web properties, managing corporate and associatesā social channels and assisting with email communications when needed. The position collaborates with cross-functional teams to implement digital experiences, including building and updating web assets that support broader marketing campaigns.
Essential Duties and Responsibilities:
Manage and execute updates to website content, landing pages and digital experiences
Build, manage and optimize web pages, including campaign-related experiences that support paid media initiatives
Ensure web content is accurate, functional and aligned with campaign and business requirements
Manage and publish content across corporate social media channels, working closely with copy and creative teams to create social posts
Train cross-functional team members on digital platform best practices, workflows, and content update processes
Work with associates firm-wide to train on social media best practices and compliance
Monitor social media channels to ensure consistency, brand alignment, and adherence to compliance standards
Collaborate with internal teams to implement digital updates and campaign requirements
Perform quality assurance (QA) testing for web deliverables
Maintain documentation, workflows, and digital production processes to support team efficiency and scalability
Ensure compliance with brand, regulatory and user experience standards across digital platforms
Assist with email marketing execution, including building, scheduling, and deploying campaigns as needed
Required Education and Experience:
Bachelorās degree in Journalism, Marketing, Business, Communications or related field
5-7+ years of experience in digital marketing, web content management, or similar roles
Hands-on experience with enterprise content management systems preferred (ie Adobe Experience Manager, WordPress, or similar web systems)
Experience managing corporate or brand social media channels (Hootsuite, Hearsay Social, etc.)
Experience supporting email marketing campaigns and deployment (Salesforce Marketing Cloud)
Familiarity with digital marketing metrics and performance concepts (without direct ownership of analytics)
Strong attention to detail and ability to manage multiple priorities from concept to completion
Experience in training and assisting others with social media
Preferred Education and Experience:
Experience supporting integrated marketing campaigns across web, social and email
Familiarity with QA processes and digital production workflows
Understanding of paid media and how web experiences support campaign performance
Experience working within brand and compliance guidelines
Skills:
Strong organizational and project management skills
Attention to detail and execution accuracy
Ability to manage multiple projects and deadlines
Effective communication and collaboration skills
Working knowledge of CMS platforms, social media tools and email platforms
Basic understanding of digital marketing channels and campaign execution
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We welcome your interest in being a part of our firm. We believe in giving associates progressive opportunities, actively nurturing professional growth and giving back to the community. We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals. We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance.
EOE M/F/D/V
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