Job Summary:
The Director, Performance Marketing leads paid client acquisition activation across planning, creative, media, and test-and-learn programs, driving rigor, speed, and measurable business impact. This role partners closely with Sales Desk, Field/Advisors, CX, Technology, and Digital teams to develop and activate insight-driven campaigns that support growth across priority client segments.
Reporting to the Chief Marketing Officer, this role is responsible for leading activation planning, multi-channel execution, campaign experimentation, and cross-functional coordination to ensure marketing programs deliver against business objectives.
This role partners closely with the Digital team to ensure Mariner.com and related digital experiences effectively support acquisition, engagement, and conversionâaligning campaign messaging with on-site content, user journeys, and conversion pathways.
The Director focuses on ensuring messaging, channels, and digital experiences align with audience insights and business priorities. They help maintain a centralized test-and-learn repository, contribute to the experimentation roadmap, and ensure learnings are documented and shared to inform future activation.
The ideal candidate brings experience in cross-channel performance marketing and activation, paired with a strong bias toward execution, optimization, and continuous learning.
Essential Duties and Responsibilities:
Activation Strategy & Execution
Lead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels.
Translate growth strategy into actionable activation plans aligned with campaign and segment goals
Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments.
Lead campaign briefing and collaborate with creative teams on messaging and asset development
Ensure creative and messaging are informed by audience insights and optimized for channel performance
Partner with media and analytics teams to review performance and identify optimization opportunities
Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams
Partner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeys
Ensure landing experiences and on-site pathways support campaign objectives and conversion goals
Incorporate digital engagement signals into activation planning and optimization decisions
Test-and-Learn & Optimization
Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations
Define test KPIs aligned with campaign and business outcomes (e.g., leads, conversions)
Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insights
Develop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teams
Maintain a centralized repository of test learnings and support sharing of insights across teams
Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization
Cross-Functional Collaboration
Partner with Marketing leadership to support campaign priorities and activation timelines
Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needs
Work with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planning
Creative, Media & Digital Integration
Ensure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvements
Collaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel execution
Provide creative feedback informed by channel performance, testing results, and user engagement behavior
Required Education and Experience:
8â10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
Experience executing multi-channel acquisition campaigns across creative and media partners
Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
Experience supporting or running digital-first testing and optimization programs
Proven ability to collaborate with senior stakeholders and cross-functional partners
Clear communicator who can translate insights into actionable recommendations
Preferred Education and Experience:
Experience in financial services, wealth management, or other regulated industries
Human-centered or experience-led marketing mindset
Familiarity with marketing analytics tools, media dashboards, and testing methodologies
Skills:
Strong understanding of full-funnel performance marketing and how paid, earned, and owned channels work together
Ability to turn strategy into practical, executable activation plans
Experience leading or influencing cross-functional teams and agency partners
Hands-on experience with test-and-learn approaches and performance optimization
Working knowledge of marketing measurement, experimentation, and lift analysis
Familiarity with digital engagement strategy, including websites, content, and user journeys
Experience partnering with Digital or web teams to align marketing activation with on-site experience
Ability to interpret performance and engagement data and apply insights to optimization efforts
Comfort working within CRM, marketing automation, and digital analytics platforms to evaluate performance, support experimentation, and connect activation efforts to downstream outcomes.
Strong communication, organization, and prioritization skills
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EOE/M-F/D/V
We welcome your interest in being a part of our firm. We believe in giving associates progressive opportunities, actively nurturing professional growth and giving back to the community. We are dedicated to building a diverse culture where everyone has the support they need to achieve their career goals. We offer an innovative workplace and a culture that fosters camaraderie, teamwork and work-life balance.
EOE M/F/D/V
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