At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.
We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.
To find out more, visit our LinkedIn & Instagram.
We’re looking for an experienced Content Marketing and Social Media Specialist to work closely with our core audience of farmers and ranchers as we continue our growth here in NZ and globally. This person will be a storytelling wizard and help to develop our written content through blogs, newsletters, email nurture and product marketing materials. You’ll also need to know how to engage with our audience online, building community and creating content that helps tell the Halter story.
A strategic and thoughtful Marketer who is as comfortable speaking with customers as you are investigating data to improve the overall customer journey. This role will help translate complex concepts and tell our customers’ stories. This is a rare opportunity to define the future of one of the world’s most innovative agritech products and brands and be part of a fast-growing, high-performing team. You’ll be joining our global team of marketers, where you will have opportunity for growth and a big impact from day one.
Copywriting & SEO building: You’ll continue to build on our Halter voice through written content across multiple audience touchpoints. Work closely with our global team to align on messaging and brand strategies while creating content across multiple channels and establish Halter as a virtual fencing leader. Drive quality leads to our website through compelling content and an SEO strategy.
Social Media Storytelling: Leverage our social channels to continue building on the Halter brand and voice. Create and implement strategies that see us engage in ways that foster engagement and build community.
Case studies & user stories: Conduct interviews with our farmers, ranches and partners to build case studies and user stories to share Halter’s journey. Prioritize insights from our customers and the market to inform campaigns, social media presence, and tailored content that resonates with our target audience. Build strong ties with farmers, industry partners, and stakeholders to increase brand visibility, tell the Halter story and generate leads.
Digital marketing optimization & social media: Understand how your work impacts the user journey through our marketing funnel. Bring an analytical mindset to continuously track metrics and improve campaign performance. Build strong content across our social media channels, newsletter, email campaigns and website.
Customer engagement: Visit farms to connect directly with our customers, gather insights, and create authentic, valuable and relatable content. Gain a deep understanding of the needs and challenges our customers face to inform messaging.
Marketing acumen: You bring 3-5 years of experience in content writing and marketing. You’re willing to dive into any marketing initiative, with a general understanding of tools such as Google Analytics, Google Ads, Facebook Ads, Instagram, Youtube, Linkedin, HubSpot, Salesforce and Webflow.
Strategically leverages AI: How will you thoughtfully utilize AI as part of your content strategy, considering both benefits and costs.
Proactive & results-driven: You are a self-starter with a demonstrated ability to independently drive marketing initiatives and deliver results in a fast-paced, dynamic environment and can prioritize tasks based on overall team goals.
Team-oriented: You are a true team player who thrives in a collaborative, humble, and accountable environment. You’re eager to learn and grow alongside your colleagues, sharing knowledge and best practices to elevate the team as a whole. Your ability to adapt and stay agile in a fast-moving environment makes you a key contributor to the success of the broader team.
Familiarity with marketing automation, lead nurturing, or sales funnel optimization.
Experience working in a fast-growing tech or startup environment.
Hands-on experience building and scaling a great social media presence.
Email nurture campaigns: You’ll be the creative voice behind our copy, managing how our messaging is delivered to customers in a clear, concise way. You’ll create email nurture campaigns for our potential customers and communicate product releases and updates to your existing ranches.
Support the creation of product marketing materials: Write about new features and product releases, guided by our global product marketing team, to clearly communicate functionality and value to our customers. You’ll be an organizational maven, working cross-functionally with teams to plan and execute product launches.
Social media management: Create compelling social media storylines, collaborate with the Halter team and farmers to develop, edit and launch social content. Manage paid and organic campaigns, diving deep into data, building audiences and analyzing results.
Customer & field visits: Conducting farm visits to gather feedback, strengthen relationships, and create content that resonates with your audience.
Collaborating: Work cross-functionally with sales, customer onboarding, product, and global marketing teams to deliver successful marketing campaigns. Adapt quickly to changes in a fast-paced environment, embracing new ideas and continuously innovating to meet the evolving needs of our customers and industry.
There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams.
Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationship
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