Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
We’re looking for a Product Content Lead to become the on-camera host and voice of Incard’s educational and product-led content.
This is a highly visible, execution-first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories.
This is not a behind-the-scenes content role. It’s a front-facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.
Own Incard’s product-led and educational content end-to-end
Lead on-camera product explainers, walkthroughs, and how-to tutorials for the app and web platform
Turn complex product features into simple, engaging, founder-friendly narratives
Continuously refine content formats based on product evolution and user feedback
Host conversations with e-commerce founders, DTC brands, digital agencies, and operators
Lead interviews, discussions, and educational formats focused on real business challenges
Act as a trusted, credible voice within the e-commerce and digital business ecosystem
Support founder-led and ecosystem-driven growth initiatives through content
Script, structure, and present content across:
YouTube
Other relevant social and video platforms
Collaborate closely with Marketing and Product to align content with launches and priorities
Ensure messaging is clear, consistent, and rooted in real product value
Represent Incard in offline contexts when needed:
Events
Panels
Demos
Workshops
Founder meetups
Act as a product and brand ambassador in front of customers, partners, and the ecosystem
Strong, natural on-camera presence
Proven ability to host, present, and explain confidently on video
Clear, confident American accent
Solid understanding of business, e-commerce, SaaS, or digital business models
Experience explaining complex products or concepts to non-technical audiences
Strong storytelling and communication skills
Comfortable being the public-facing voice of a product and brand
Ability to simplify complexity without losing depth or credibility
Curious, structured, and product-minded
Comfortable collaborating cross-functionally with Product, Marketing, and Growth
High ownership, high standards, low ego
Experience hosting podcasts, YouTube series, webinars, or live content
Previous exposure to fintech, e-commerce, or SaaS products
Public speaking or event experience
Familiarity with product-led growth or educational content strategies
This role can be based in London, with hybrid work.
We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.
Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave
incard