Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
We’re looking for an Art Director / Creative Director to define, protect, and elevate Incard’s brand for the next century.
This role owns Incard’s creative vision end-to-end from brand foundations and storytelling to product consistency, marketing campaigns, offline experiences, and flagship events.
You’ll act as the guardian of Incard’s core values and creative standards, ensuring everything we ship product, website, content, campaigns, and events — feels unmistakably Incard.
This role is ideal for a senior creative who has worked on iconic, long-term brands and knows how to balance taste, restraint, and ambition.
Define and evolve Incard’s long-term creative direction
Build a brand designed to last decades, not campaigns
Translate Incard’s values into a clear, consistent creative language
Ensure creative consistency across product, website, marketing, content, and communications
Set and enforce creative standards for typography, motion, imagery, tone, and layout
Review and approve key creative outputs to maintain a high bar
Partner closely with Product, Design, and Engineering to ensure brand alignment inside the product
Influence how Incard feels, not just how it looks
Ensure product experiences reflect Incard’s positioning: clarity, power, and confidence
Lead creative direction for major campaigns, launches, and brand moments
Own the creative vision for offline events, founder dinners, yearly awards, and Incard flagship experiences
Ensure campaigns feel timeless, not trend-driven
Select, brief, and manage creative agencies and production partners
Set clear creative direction while giving agencies room to do their best work
Maintain consistency across internal and external creative teams
Act as a creative reference point across the company
Mentor designers, creatives, and collaborators
Help build a strong internal culture of taste, craft, and clarity
10+ years of experience in Art Direction, Creative Direction, or Brand Leadership
Proven experience working on iconic, global brands or large-scale creative platforms
Strong portfolio demonstrating long-term brand thinking, not just campaigns
Exceptional taste in typography, layout, motion, and storytelling
Experience working across product, marketing, and brand ecosystems
Proven ability to lead agencies and senior creative partners
Clear communicator who can articulate vision and give precise creative feedback
Experience in fintech, technology, or product-led companies
Experience shaping brands at scale or through multiple growth phases
Background in both digital and offline creative experiences
Experience working closely with founders or executive leadership
Brand-builder mentality — you think in decades, not quarters
Strong point of view with disciplined restraint
Obsession with consistency, clarity, and craft
Low ego, high standards, and deep respect for collaboration
Comfortable saying “no” to protect the brand
Startup DNA — ambition, ownership, and accountability
Competitive cash-based compensation
Incard stock options
25 days of paid time off per year, plus bank holidays and your birthday off
Global health insurance and unlimited paid sick leave
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