Social Media Manager

Job Profile:

Outreach and Marketing Manager 2

Job Family:

Outreach and Marketing

Time Type:

Full time

Max Pay – Depends on experience:

$99,400.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

Are you a strategist who understands how social platforms behave differently and believes performance is driven by community and creative relevance? Are you energized by building scalable systems that deliver measurable results? Then keep reading below for this Social Media Manager opportunity!

ASU EdPlus is a dynamic unit of Arizona State University focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education. We advance the economic, social, cultural, and overall health of the local, national, and international communities served by ASU.

Want to know more about working at EdPlus? Click here!

We are seeking a highly strategic, creative and data-driven Social Media Manager to lead the evolution and growth of ASU Online’s social media presence. Every day you’ll make a difference in the lives of others by managing the social media strategy end-to-end, including platform-specific strategy, executional leadership, and performance optimization across priority and emerging channels.

As the strategic owner of ASU Online’s social ecosystem, you will be responsible for defining how each platform contributes to brand awareness, community engagement and enrollment outcomes. You will set the vision for channel growth, translate insights into action, and ensure our social media operates as a high-performing, audience-first engine rather than a tactical publishing function. Additionally, as the senior channel leader, you will lead a growing internal social team and partner closely with the Creative, Content, Communications, Paid Media and Analytics teams.

Essential Duties:

• Own and lead ASU Online’s social media strategy, setting the vision, priorities and success metrics across all platforms.
• Define and maintain platform-specific strategies (Facebook, Instagram, LinkedIn, YouTube, emerging channels) aligned to audience behavior, platform norms and business goals.
• Translate priorities, campaign goals, and brand pillars into channel-level strategies that drive engagement, growth and community connection.
• Own social media performance outcomes, with community engagement as the primary KPI, supported by reach, growth and downstream impact.
• Lead platform-specific testing, experimentation and optimization to improve creative performance and audience resonance.
• Set the strategic direction for social content, ensuring creative is platform-native, audience-first, and brand-authentic.
• Partner with Creative, Content, Communications, Paid Media and Analytics teams to shape content concepts, executional approaches and integrated marketing initiatives.
• Serve as the people manager and strategic lead for the social media function, providing coaching, prioritization and performance feedback to support team growth.
• Establish clear workflows that enable efficient publishing, quality control and rapid iteration.
• Act as the central point of accountability for social media, aligning stakeholders around strategy, priorities and execution.
• Stay current on platform updates, emerging formats, and cultural trends, bringing forward recommendations to evolve strategy and support continuous improvement.
• Assume or coordinate other duties or projects as assigned or directed.

NOTE: This is not a fully remote position. Must be able to reliably commute to Scottsdale, Arizona.

Desired Qualifications:

• Bachelor’s degree or higher in a related field.
• Experience owning and leading social media strategy, including platform-specific growth strategies, in a fast-paced and collaborative environment.
• Evidence of strong understanding of how major social platforms differ in audience behavior, content strategy and performance drivers.
• Demonstrated ability to use performance data, audience insights, and testing to inform strategy and optimize results.
• Experience leading or managing social media teams, with the ability to coach, prioritize, and scale impact.
• Demonstrated ability to collaborate cross-functionally with creative, content, communications, paid media and analytics partners.
• Demonstrated comfort balancing strategic ownership with operational execution and decision-making.
• Evidence of familiarity with social media management, analytics and project management tools.
• Demonstrated strong communication skills and ability to influence stakeholders around platform best practices and priorities.
• Demonstrated passion for mission-driven marketing and audience-centered storytelling.
• Demonstrated ability to adjust quickly to shifting priorities while maintaining attention to detail.
• Evidence of curiosity, adaptability and enthusiasm for mission-driven marketing and learner success.

NOTE: Please answer the following questions in your cover letter:

• How do you approach developing strategy by platform rather than one-size-fits-all content?
• Tell us about a time you used performance insights to change or evolve a channel strategy.

Salary & Benefits:

$66,200 – 99,400 per year; DOE

ASU offers a total compensation package that includes valuable employee benefits. Click here to explore options.

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts

Working Environment:

Your desk will be in the beautiful, cutting-edge, and collaborative workspace at SkySong, the ASU Scottsdale Innovation Center. The Center houses a diverse business community that links technology, research, education, and entrepreneurship to position ASU and Greater Phoenix as global leaders in the knowledge economy.

EdPlus at ASU supports flexible work options, ranging from alternate work schedules to hybrid remote work schedules, subject to approvals per ASU policy. (This is NOT a fully remote position.)

Applicant must be eligible to work in the United States. EdPlus at ASU will not be a sponsor for this position.

Department Statement:

EdPlus defines itself through a culture of curiosity, risk-taking and refusing to accept the status quo. As a central enterprise unit for ASU focused on the design and scalable delivery of digital teaching and learning models to increase student success and reduce barriers to achievement in higher education, our commitments support the University charter. ASU is a national service university and aspires to accelerate positive social outcomes through the seamless integration of cutting-edge technological innovation and scalability.

EdPlus employees are valued, respected, and encouraged to be their unique selves. We know that our ability to deliver high-quality services and educational experiences is strengthened by our culture. Our innovative approach drives outcomes through serving learners, achieving milestones, striving for excellence, solving problems, embracing urgency, and being bold.

ASU EdPlus

Driving Requirement:

Driving is not required for this position.

Location:

Off-Campus: Scottsdale

Funding:

No Federal Funding

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

Please use the link below to log in using single sign-on.

https://www.myworkday.com/asu/d/inst/1$9925/9925$21017.htmld

To be considered, your application must include all of the following attachments:

• Cover letter

• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 t