GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions of users and institutions relying on us, we’re building a category-defining company at the intersection of AI and information integrity.
Our team comes from high-performing engineering cultures, including Meta, Perplexity, AWS, Affirm, and leading AI research labs, including Princeton, Caltech, and Vector Institute.
The role
This is GPTZero's first in-house creative hire on the paid side. You'll own the full creative loop from concept to brief to finished asset, and use test results to make the next batch smarter. Beyond paid ads, you'll contribute to brand design and content imagery that keeps GPTZero's visual identity cohesive across channels.
You'll work directly with the growth team and report into paid acquisition. The volume is real - 100 to 150 static concepts per week. Some of our most effective ads have broken conventional marketing logic - we want someone who finds that exciting, not uncomfortable.
What you'll do
Research competitors, social feeds, and emerging ad formats to generate a continuous stream of creative hypotheses specific to GPTZero's audiences: educators, students, enterprise buyers, and writers
Write tight, hypothesis-driven creative briefs for each batch, with a clear angle, messaging rationale, and target audience per ad
Design 100 to 150 static ad concepts per week in Canva or Figma for Meta (Facebook and Instagram), using internal templates and tools to keep production efficient
Incorporate real product imagery into statics: screenshots, UI moments, and feature highlights so ads feel grounded in what GPTZero actually does
Synthesize performance data from live tests to identify winning patterns and apply those learnings to improve the next cycle
Support brand design and blog post imagery on an ongoing basis, keeping the visual language consistent as we publish content across channels
Own the creative strategy layer over time, building a repeatable system for ideation, production, and iteration that scales with the team
What we're looking for
2+ years in performance marketing on the creative side. You've made ads that shipped and you know what the numbers felt like afterward
Strong copywriting instincts. You understand the psychology of why people click, and your copy reflects that without sounding like it was written by a formula
Fast and confident in Canva and/or Figma. You can produce 100 to 150 polished static concepts per week without bottlenecking, and your design sense shows even at speed
Hyperactive social media user. You're naturally absorbing what's performing on Instagram and TikTok, not just scrolling
Native-level English. You'll write copy targeting US audiences including teachers, institutions, and enterprise buyers, and precision matters
Startup-comfortable. You're energized by autonomy, unbothered by ambiguity, and you'd rather move and adjust than wait for a perfect brief
Bonus: experience at a performance marketing agency, or familiarity with the EdTech, SaaS, or AI space
What to expect
Part-time to start: 10–15 hours per week, with the goal of scaling to full-time as the creative function grows
Fully remote, open to all locations
Flexible hours. We care about output and iteration cycles, not when you're online
Direct access to performance data and the team running paid acquisition. No black box, no guessing whether your work is connecting
At GPTZero, our recruiting team is involved in every step of the hiring process. We use AI-based tools (such as Endorsed.ai and Juicebox.ai) to help us to accelerate candidates at the resume review stage by marking when candidates met certain key criteria. These tools are never the final say in a hiring decision - humans are.
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