Job Description
Who is CoStar Group?
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offeringstoour customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Homes.com Overview
Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years' experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences.
With Homes.comwe’rebuilding a brand that is redefining the industry.We’relooking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.
Role Overview: Social Media Specialist
Richmond, VA | In office, Monday-Friday
We are currently seekingaSocial MediaSpecialistto join our Homes.com Marketing team based in Richmond, VA.This role is primarily B2B-focused andis responsible fordriving demand, engagement, and brand authority among real estate professional audiences,whileplaying a supporting role inbroader consumer initiatives.
ThisSocial MediaSpecialistblends content strategy, paid media execution, and performance optimization to position the brand as a trusted industry leader and generate high-quality leads. The ideal candidate understands how to translate product value into compelling, platform-native content that resonates with professionals, whilemaintainingalignment with larger brand campaigns.
KeyResponsibilities
B2B Social Strategy and Audience Development
Owns the social strategy for B2B audiences – agents, brokers, and industry professionals
Define audience segments, needs, and messaging frameworks
Design and execute full-funnel social programs
Organic Social
Develop and manage a social media content calendar aligned to product launches, campaigns, and sales priorities
Lead the development and oversight of content creation
Ensure content is platform-native and tailored to professional audiences
Manage community engagement, including responding to comments and fostering conversation
Leverage social listening toidentifyindustry trends and opportunities
Lead Generation and Mid-Funnel Focus
Plan and execute paid social campaigns focused on lead generation, consideration/retargeting, content amplification
Develop audience strategies and segmentation
Continuously test andoptimizetoward efficiency and lead quality
Creative and Messaging Development
Partner with creative teams to develop B2B-focused assets
Translate product features into clear, compelling value propositions
Guide creative development with platform-specific best practices
Build a testing roadmap across messaging, formats, and CTAs
Performance Analytics and Optimization
Track and report on socialcampaignperformance
Partner with analytics teams to evaluate lead quality and pipeline impact
Translate insights into actionable optimizations across creative, targeting, andspend
Cross-Functional Alignment
Partner closely with:
Sales teams toalign onlead quality and feedback loops
Product marketing to translate features into benefits
Brand/consumer marketing to ensure consistency with broader campaigns
Platform and Industry Expertise
Stay current on ad products, platformupdatesand capabilities
Monitor industry trends to inform content and messaging
Identifyopportunities for innovation
How This Role Supports B2C
Extends consumer campaigns into mid- and lower-funnel social environments
Builds retargeting and sequential messaging across audiences
Helps translate product-led storytelling into both agent and consumer value
Supports full-funnel continuity across YouTube, social, and awareness campaigns
BasicQualifications
Bachelor’s Degree from an accredited, not-for-profit, in-person college/university.
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