At EverCommerce [Nasdaq: EVCM], we are on a mission to digitally transform the service economy with tailored, end-to-end SaaS solutions that simplify and empower the lives of our 725,000+ customers. As a leading service commerce platform, our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals in the areas of Home & Field Services, Health Services, and Wellness industries.
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en
The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers. Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management.
We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Joist.
In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth. You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior.
This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment.
Responsibilities
Customer Lifecycle Strategy & Experience Direction
Own lifecycle experience direction for assigned journeys, segments, or initiatives
Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
Business Impact & Growth Contribution
Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
Size expected impact directionally using assumptions, ranges, and customer economics
Prioritize initiatives based on potential impact, customer value, and feasibility
Cross-Functional Collaboration
Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
Use customer insights and performance data to influence decisions and align stakeholders
Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact
Initiative Management & Execution
Own execution of complex lifecycle and growth-related initiatives within assigned scope
Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
Balance multiple initiatives while adapting to shifting business priorities
Partner with marketing automation, creative, and analytics teams to bring experiences to life
Performance Analysis, Experimentation & Optimization
Monitor lifecycle performance using shared measurement frameworks
Design and run experiments to test new approaches and optimize outcomes
Analyze results to identify drivers of success or underperformance
Translate learnings into clear recommendations for iteration and scale
Collaboration & Thought Leadership
Act as an informal advisor to peers on lifecycle best practices and customer engagement
Share insights and learnings that improve cross-team effectiveness
Contribute to continuous improvement of lifecycle and growth practices across Marketing
Skills and Experience needed for success in this role:
Bachelor’s degree in Marketing, Business, or a related field
5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
Experience owning customer journeys tied to business outcomes, not just channel execution
Strong analytical and quantitative skills, with experience using data to inform decisions
Proven ability to collaborate cross-functionally and influence without direct authority
Experience working in B2B SaaS or Product-Led Growth (PLG) environments
Nice to Have / Bonus Experience
Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
Exposure to feature adoption, monetization, or payments-related initiatives
Experience partnering closely with Product and Product Marketing teams
Comfort with directional impact modeling or customer economics
Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
Benefits and Perks
Compensation
The target compensation range for this position is $89,000 – $109,000 CAD in most Canada locations. Final offer amounts are determined by multiple factors, including location, local market variance, and candidate experience and expertise.
EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!
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