At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It鈥檚 transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We鈥檙e not waiting for the future to arrive. We鈥檙e shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
As a Community Manager, you鈥檒l lead the strategy behind growing and scaling one of our most dynamic digital spaces, our official Discord server. You鈥檒l operate at the intersection of community management and growth marketing, building the pathways that connect players from our core products into an engaged, thriving community. From designing high-impact acquisition funnels to shaping seamless onboarding experiences, your work will define how players discover and interact with our community. You鈥檒l collaborate across teams to unlock new opportunities for growth while creating experiences that keep members coming back.
Own and execute the end-to-end acquisition strategy, driving player growth from core platforms into the Discord community through high-impact funnels.
Design and optimize onboarding experiences that create a seamless, intuitive, and engaging journey from first click to first interaction.
Build strong relationships with key internal sports owners, marketing teams, and product managers to secure high-visibility placements and prioritize exclusive Discord offers.
Develop and launch creative campaigns that give players compelling reasons to join, participate, and stay engaged within the community.
Analyze funnel performance, conversion metrics, and retention data to continuously refine and improve growth strategies.
Build scalable systems and processes that support a rapidly growing member base and evolving community needs.
Provide strategic direction and mentorship to Specialists and Associates, ensuring alignment between daily execution and long-term growth goals.
At least 5 years of experience in community management, growth marketing, digital acquisition, or a related field, with experience operating at a Manager level.
Proven success building and optimizing acquisition funnels and onboarding flows, ideally moving users from a core product into a community platform.
Deep expertise in Discord, including onboarding features, role management, and tracking tools to measure user behavior and attribution.
Strong collaboration and stakeholder management skills, with a track record of influencing cross-functional partners to secure resources and visibility.
A balance of creativity and analytical thinking, with the ability to develop engaging campaigns and evaluate their performance through data.
Experience working with data to inform decisions, measure success, and drive continuous improvement.
A strong understanding of the sports and gaming landscape, with the ability to create messaging and experiences that resonate with sports fans.
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We鈥檙e a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don鈥檛 worry, we鈥檒l guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 102,400.00 USD - 128,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.draftkings