About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: brands who sell on Faire, and the retailers who buy from them.

We're looking for a senior product marketer who can own a meaningful product area, build GTM strategy from scratch, and grow their remit over time as business needs shift. This is a role for someone who moves comfortably between strategy and execution, and who can bring clarity to ambiguous problems across a cross-functional team.

Positioning and messaging

Develop deep customer understanding for your product area and translate those insights into clear, compelling positioning.
Make complex product decisions feel simple to customers, whether that's a new feature, a program change, or an evolving value proposition.
Ensure messaging lands consistently across all surfaces: in-product, email, help center, and sales enablement.

GTM strategy and execution

Build and own end-to-end GTM strategy for your product area, from positioning through launch and adoption.
Execute across multiple channels, sequencing customer education to drive behavior change at the right moments in the journey.
Coordinate cross-functional enablement across Revenue, CX, Lifecycle, and other partners to bring GTM plans to life.
Act as a customer-centric thought partner to Product, Design, Legal, and other stakeholders as your products evolve.
Manage multiple product areas simultaneously, balancing depth on a primary focus with breadth across adjacent priorities.

Team and craft

Serve as the marketing subject matter expert for your product partners, connecting the dots across product, sales, and marketing.
Contribute to a culture of peer learning and craft development on the PMM team, including how we experiment with and adopt AI in our work.

Qualifications

Required

6+ years of product marketing experience, or an adjacent role with direct ownership of positioning, messaging, and GTM strategy for complex products.
Track record of building and executing GTM plans from scratch across multiple channels.
Strong communicator who can make nuanced product and business decisions legible to customers, sales teams, and executive stakeholders, and drive alignment across functions without direct authority.
Uses data to size opportunities, measure impact, and pressure-test strategy.
Experience conducting or directing customer research and translating findings into positioning.
Comfortable operating in ambiguity and managing shifting scope as business priorities evolve.

Nice to have

Experience in a marketplace, e-commerce, wholesale, or retail context.
Background marketing to small business owners or other entrepreneur audiences.
Familiarity with building thematic campaigns across product areas, not just siloed launches.

Salary Range

San Francisco: The pay range for this role is $148,000 - $203,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Note: We’re proactively building a pipeline of talented candidates for upcoming opportunities on our team. While this role may not be filled immediately, we’re excited to connect with candidates early and move quickly as hiring needs evolve.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.

Why you’ll love working at Faire

We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.

Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.

Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.&

Senior Product Marketing Manager

Job Description

About this role

Qualifications

Required

Nice to have

Salary Range

About Faire

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