Social and Content Manager

As Catalight and its family of companies grow, we’re looking for a Social and Content Manager to help tell our story. This role centers on managing Catalight’s social media presence across LinkedIn, Facebook, Instagram and YouTube while exploring expansion to other mediums like TikTok, Reddit, Threads and Bluesky. Depending on your strengths and interests, you’ll also write longer-form content, including articles, ghostwritten media pieces, website copy and award submissions. We’re looking for someone with the talent to write creatively and journalistically, but the willingness to copywrite when needed.

While this role can touch multiple areas and contains opportunities for differentiated work (as listed below), the primary focus is owning Catalight’s social and content presence.

In corporate speak: This cross-functional person will execute high-impact external communications strategies that support brand awareness, engagement and growth. In real talk: We want a storyteller who knows how to win eyeballs across various media.

In short: You’ll help us build what’s next.

Core Job Functions

Social media:

• Create content for Catalight’s current social media channels with a special focus on video and other microcontent
• Maintain growth on LinkedIn while heading up a concerted effort to grow our Instagram, YouTube and Facebook channels
• Explore the possibilities in opening up and building content for other social media channels (especially TikTok)
• End-to-end ownership of social media campaigns (e.g. Autism Awareness Month, promotion of conferences)
• Keep up to date with social media best practices for companies (but also people) and trends
• Produce or direct design on multimedia social assets (e.g. video, graphics, photos, LinkedIn carousels, gifs)
• Drive awareness of Catalight’s remote offerings like Catalight Academy and the ChooseYourPath.org autism screener
• Elevate our psychologists, researchers, clinicians and executives as thought leaders 
• Exhibit Catalight family of companies’ culture as a way to keep employees connected, remind them of the good their work does and help with the recruiting of new employees
• Own the organization and performance tracking of social media initiatives
• Show how Catalight is moving the autism support industry forward and share how Catalight is positively impacting the world

Article and copy writing:

• Sharing the stories of the Catalight family of company’s employees and patients
• Increase awareness of Catalight as we grow in number, scope and geography
• Shed light on challenges in the autism care industry that Catalight is seeking to address
• Raise the profile of Catalight leaders
• Interview psychologists, researchers, clinicians and executives
• Position Catalight for media opportunities
• Assist in the monthly publication of The Catalyst – Catalight’s newsletter

Secondary Job Functions

• Support the creation of paid social ads and digital marketing initiatives
• Social ad analysis
• Help, where needed, on the Easterseals Northern California and Easterseals Hawaii social channels
• Article writing, if needed, for the Easterseals Northern California and Easterseals Hawaii website
• Assistance with family of company events – especially the company’s annual conference and Easterseals affiliates’ fundraiser and awareness campaigns
• Help in the production and promotion of What’s Up With Catalight! – the company’s podcast
• Public relations and media relations
• Build content that aids fundraising campaigns
• Aid in personal social media presence of select Catalight leaders

Key Skills and Traits

• Very strong writer and storyteller
• You write like a human – not like a brand and not like a robot
• A social media style that’s more in line with public relations than sales or marketing and always seeks to create value for the user
• The understanding that authenticity is important in social media communication but the agility to shift tone where it’s needed
• Possessing a clear understanding of the value of social media to a growing company in 2026
• Insight into the nuance required to build social media content for an organization that largely operates as a B2B company but has a desire to implement modern strategies to build a following and gain attention

• You know how to be engaging without losing credibility
• The understanding of various audiences, how they consume media, and how to best engage and connect with them
• Experience with some level of video production
• Nose for a good story and ability to turn to the mundane into the interesting
• Ability to collaborate across teams (e.g. design, executives, researchers)
• You make complex concepts and research feel clear, relevant and relatable
• Reliability, dependability
• A self-starter and independent worker who, after a requisite learning period, is able to operate proactively
• A general understanding of what needs to be done – especially on social media
• Steady under pressure and adaptable as things evolve
• You handle feedback well but care deeply about your work
• You can confidently educate stakeholders on what works (and what doesn’t) on social
• You’re tough in all the right ways

Helpful (But Not Required) Skills:

• Fluency in AP style
• Experience with Monday.com
• Experience with Sprout Social
• Knowledge of Teams and Sharepoint
• Experience working with industry influencers
• Ability to gather and translate social media analytics (we use Databox)
• Proficiency in standard AI systems
• Video editing
• Audio editing/recording (especially as it relates to podcasting)
• Photography
• Photo editing
• Design (as it pertains to creating social media imagery)
• Experience with traditional media and media relations
• Experience working with vendors
• Crisis communication
• General public relations skills
• Marketing automation platforms (e.g., Braze, Mailchimp)

Our Pitch to You

This is your opportunity to tell a lot of amazing, impactful and emotional stories in a lot of ways.

1 in 33 children in the United States is identified by the CDC as being on the autism spectrum. The demand for services are far outweighing the supply and too many families are not receiving the care they need during critical developmental years. Catalight is a nonprofit network committed to increasing access, educating clinicians worldwide on efficient care that helps them serve more families, innovating systems, and caring for patients through personalized ‘quality over quantity’ treatments that supports families in achieving the goals that are important to them. We are pushing an often-outdated autism industry forward in the time of its greatest need. We’re changing lives for the better. You can help us grow and, by doing so, help more people and families.

Qualifications and Requests

Minimum Education, Experience & Training Equivalent to:

We believe humans with a diverse range of experiences may be suited for the work at hand. We are avoiding education and experience minimums with an acknowledgment that these can be barriers for historically excluded groups. We’re looking for someone who brings deep expertise in people-centered work and is excited to grow with us. This role is well suited for someone who has:

• 5-8 years of experience in communications, public relations, content marketing or similar field
• Educational background in communications, public relations, journalism, creative writing or similar 
• When applying, please provide at least three writing samples and at least three examples of social media work (either personal or professional). These can be accompanied by an explanation of the work, if you’d like
• This is a remote position but the successful candidate will need to be able to work on Pacific Time
• Preference may be given to candidates in the Bay Area who are able to occasionally commute to our Walnut Creek, CA, headquarters or other area centers on short notice. This would be in order to facilitate special occurrences (e.g. photoshoots, video shoots, interviews, events)
• A small amount of travel may be asked – likely less than twice yearly and likely exclusive to the Bay Area

Knowledge, Skills & Abilities (organized by our company values): 

Community oriented: 

• Seeks to understand the underlying needs, desires, and values of colleagues. 
• Appreciates and demonstrates collaboration across teams. 
• Serves as a role model, bringing our core values to life in your work. 
• Works well with employees at any level of employment.
• Appreciation for cross-departmental collaboration.
• Work in an exciting, fast paced high energy environment while effectively multitasking and managing day-to-day responsibilities without supervision.
• Personable; able to work comfortably with individuals at all levels within the organization.
• Excellent verbal and writing communication skills; frequent proofreading and checking documents for accuracy.

Equity informed:

• Knowledge of multiple historically excluded groups with knowledge in I/DD (intellectual and developmental disability) communities.
• Approaches work with a growth mindset, welcome feedback, and understand that humans all have biases and are imperfect as a baseline.