We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.
We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.
Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.
But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.
This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.
Drive the vision and execution of Addi's lending product experience, ensuring a seamless, intuitive, and trustworthy journey for every user while leading, growing, and mentoring a world-class design team to deliver measurable business outcomes from increasing transaction rates to improving customer satisfaction by blending data-driven insights with a deep sense of empathy and customer clarity.
Redesign the Marketplace Discovery Journey by implementing a new visual hierarchy and advanced search filters, resulting in a measurable increase in the number of users who successfully add items to their cart from the home screen.
Establish a High-Fidelity Merchant UI Kit by auditing and standardizing all components for the seller dashboard, resulting in a seamless self-service experience that allows partners to update catalogs without internal design support.
Optimize the Post-Purchase Transparency Interface by redesigning the order tracking and repayment visibility modules, resulting in fewer customer inquiries regarding transaction status and payment schedules.
Deploy a Scalable Design-to-Dev Handoff Process by creating comprehensive documentation and "interaction recipes" in Figma, resulting in the engineering team shipping new marketplace features with total fidelity to the original design.
User-Centered Design & Visual Mastery
Visual & Interaction Craft: Minimum 4+ years of experience with a strong portfolio showcasing high-polish solutions for e-commerce or complex B2C/B2B2C applications.
Holistic Funnel Thinking: Proven track record of applying UX/UI principles to optimize end-to-end user flows—not just isolated screens—including post-purchase and merchant-facing experiences.
AI & Prototyping Fluency: Expert use of prototyping tools and a passion for integrating AI into the design process to accelerate asset generation and workflow efficiency.
Communication & Stakeholder Management
Articulate Design Advocacy: Ability to clearly communicate design proposals, user insights, and project progress to diverse stakeholders (allies, buyers, ops, PM, data, eng).
Collaborative Iteration: Proven ability to build effective relationships with cross-functional teams and gracefully incorporate constructive feedback to improve designs.
User Advocacy: Acts as a fierce advocate for the user, ensuring their needs and perspectives are effectively communicated and prioritized in every design decision.
Execution & Soft Skills
Autonomous Ownership: Proactive and resourceful self-starter who works with medium-to-low supervision and is unafraid to find solutions independently.
Comfort with Ambiguity: Does not stall without a perfect spec; finds a path forward in fast-paced, high-growth environments.
Data Literacy: Ability to read metrics, understand funnels, and make design decisions grounded in real numbers and A/B testing results.
Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.
Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner
Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.
Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.
Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.
We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:
Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.
Step 2: Initial Interview (45 min)
A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.
Step 3: Deep Dive interview (45 min)
You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!
Step 4: Business Case (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.
Step 5: Stakeholder Interview (45 min)
A conversation with your Product Director to discuss product strategy, technical trade-offs, and collabora
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