POSITION SUMMARY:
An Aftermarket Digital Content Specialist is responsible for maintaining the accuracy, structure, and usability of parts catalog information, including product attributes, fitment data, supersessions, and cross-references. This role works cross-functionally to ensure parts can be easily identified, searched, and supported across internal systems, dealer platforms, and customer-facing channels.
This position serves as a critical bridge between Product Management, Marketing, Engineering, Operations, and eCommerce to ensure accurate product data, fitment integrity, and best-in-class digital content across all channels.
ESSENTIAL FUNCTIONS:
- Maintains and improves the accuracy, structure, usability, and discoverability of the online eParts catalog, including product attributes, fitment data, supersessions, and cross-references.
- Owns the collection, organization, maintenance, and governance of digital product assets, including images, videos, documents, installation guides, and compliance materials.
- Ensures parts have complete, accurate, and optimized digital content across internal systems and external platforms, maintaining standards for asset naming, metadata, version control, and accessibility.
- Partners cross-functionally with Product Management, Engineering, Marketing, Operations, and eCommerce teams to validate technical information and resolve catalog gaps, data inconsistencies, and fitment errors.
- Supports the integration of catalog content and product data across ERP, PIM, eCommerce platforms, and dealer systems to enable accurate part identification and seamless customer experience.
- Develops and maintains documentation and standard operating procedures related to digital content and catalog processes, supporting continuous improvement in catalog accuracy and content operations.
- Supports dealer and customer inquiries related to parts identification, product content, and catalog navigation, and assists with reporting and analysis related to digital content performance and catalog health.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Bachelor's Degree
- Preferred Degree: Bachelor's Degree in Business, Marketing, Supply Chain, or related field, or equivalent experience (if applicable)
- Years of experience: 2 to 5 years of experience in aftermarket, product data management, merchandising, or eCommerce
KNOWLEDGE, SKILLS, AND ABILITY:
- Strong attention to detail and data accuracy.
- Experience working with ERP, PIM, or eCommerce platforms.
- Experience using Adobe Photoshop or similar tools to support product image quality and digital asset standards.
- Analytical mindset with ability to interpret sales and product performance data.
- Strong cross-functional communication and collaboration skills.
- Strong organizational skills with a process-driven approach.
- Systems thinker with digital fluency and ability to manage complex product data structures.
- Proactive problem-solving skills.
TRAVEL REQUIREMENTS:
- Up to 10% travel may be required to support cross-functional collaboration, system implementations, or business needs.
PHYSICAL REQUIREMENTS:
Regularly sits and works on a computer.
Occasionally stands and walks.
Seldom/never lifts up to 50 lbs.
INDEPENDENT JUDGEMENT:
Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
White River Marine Group