The Customer Marketing team showcases real-world customer outcomes through storytelling, proof, and structured advocacy programs. We partner closely with GTM, Product Marketing, Communications, Creative, Events, and regional teams to bring customer impact to life.
Enterprise and digital native storytelling is a core part of that effort, helping demonstrate product value, build credibility with senior decision-makers, and support co-marketing initiatives across channels.
As a Customer Marketing Manager focused on enterprise and digital native storytelling, you will help tell the story of how leading organizations are deploying frontier AI in the real world. Your work will shape how executives, builders, and customers understand the business impact of OpenAI.
You will own the development of customer stories from intake through publication, while helping ensure the right customers and use cases are prioritized. You’ll partner closely with Account Directors, GTM teams, and Product Marketing to identify high-impact storytelling opportunities and shape narratives that reflect both technical depth and business value. You will also collaborate with Content and Creative partners to support co-marketing and distribution.
This role is ideal for someone who combines strong writing ability with sound judgment and is comfortable working across both technical and executive audiences.
This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week.
Customer Story Development
Own the end-to-end development of enterprise and digital native customer stories, from intake through publication.
Conduct interviews with customer stakeholders, including technical teams and business leaders.
Write, edit, and finalize stories that clearly communicate use cases, outcomes, and product value.
Translate complex technical implementations into narratives that resonate with both technical and executive audiences.
Story Pipeline & Prioritization
Partner with Account Directors and GTM teams to identify high-value customer stories aligned to business priorities.
Help prioritize customers and use cases based on impact, readiness, and strategic relevance.
Drive clarity on timelines, inputs, and expectations to move stories efficiently through development.
Story Production & Execution
Manage execution against a growing pipeline of customer stories.
Coordinate review cycles across customers and internal stakeholders, including GTM, Communications, and Legal.
Ensure stories move efficiently from draft to publication while maintaining a high bar for quality.
Film & Supporting Content
Support storytelling across formats, including film, interviews, and multimedia content.
Assist with briefing, scripting support, customer preparation, and production coordination.
Develop supporting assets such as executive spotlights and short-form customer content.
Co-Marketing & Cross-Functional Partnership
Partner with Content, Creative, and GTM teams to support co-marketing efforts tied to customer stories.
Translate stories into assets used across campaigns, events, and sales conversations.
Collaborate with Product Marketing and Communications to ensure alignment with broader messaging.
Editorial Quality & Narrative Impact
Apply strong editorial judgment to shape clear, compelling narratives from complex inputs.
Ensure consistency, clarity, and credibility across all customer-facing content.
Contribute to improving how customer storytelling supports broader GTM and marketing efforts.
Have 5–8+ years of experience in Customer Marketing or Product Marketing (Content Marketing backgrounds also considered).
Are an exceptional writer with experience translating technical products or complex business workflows into clear narratives.
Can synthesize inputs from technical stakeholders and senior business leaders, including executives.
Have strong judgment on what makes a compelling customer story and which use cases will resonate.
Are comfortable working with enterprise customers and navigating multi-stakeholder environments.
Maintain a high bar for accuracy, precision, and credibility.
Have experience developing customer stories, case studies, or similar B2B content.
Are a strong project manager who can independently drive multiple workstreams.
Collaborate effectively with GTM, Product Marketing, and Communications teams.
Are highly organized and able to manage multiple priorities in a fast-paced environment.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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