Dandy is transforming the massive and antiquated dental industryâan industry worth over $400B. Backed by some of the worldâs leading venture capital firms, weâre on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the worldâempowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients.
About the Role
We are seeking a Sr. Manager, Web Experience to join our Growth team and own Dandyâs website as a core pipeline and growth channel. This role is responsible for driving measurable business impactâimproving conversion, increasing qualified pipeline, and scaling our digital presence globally.
You will define the strategy and build the systems that turn our website into a high-performing growth engine, spanning conversion rate optimization, global expansion, and scalable content and CMS operations. You will also play a key role in elevating Dandyâs website to a world-class standardâbalancing conversion performance with exceptional design quality.
This is a highly cross-functional role that partners closely with Growth, Design, and Engineering to scale both the performance and experience of Dandyâs web presence.
What You'll Do
Own Website-Driven Growth & Pipeline
Own and improve website-sourced pipeline and conversion rates across key funnels
Partner with Growth, Paid, and Lifecycle teams to maximize traffic quality and conversion efficiency
Build reporting frameworks that connect website performance to revenue outcomes
Use analytics (GA4, behavioral tools) to identify friction points and prioritize high-impact opportunities
Build & Scale a High-Performing Web Engine
Develop and scale a structured CRO and experimentation program
Establish a data-driven roadmap grounded in user behavior and business impact
Increase experimentation velocity and continuously improve funnel performance
Lead Web Strategy & Global Expansion
Define and execute the roadmap for global website expansion and localization
Ensure a seamless, high-performing experience across international markets
Evolve site architecture to support scale across regions and customer segments
Create Scalable Infrastructure & Operations
Build scalable systems for content publishing, experimentation, and page creation
Own the strategic direction of the CMS to enable speed, flexibility, and consistency
Manage internal resources and agency partners to execute efficiently and at high quality
Step into content execution to help accelerate initiatives
Elevate Web Experience & Design Systems
Drive continuous improvement of the website experience to increase both conversion and perceived brand quality
Partner closely with design to evolve UI patterns, page structures, and interaction models based on performance data
Scale and refine the component library to balance speed, consistency, and high-quality design
Leverage emerging tools (including AI) to accelerate design iteration and improve experimentation velocity
AEO & SEO
Partner with internal teams and agencies to optimize content and technical infrastructure for modern search (SEO and emerging AI-driven search experiences)
What We're Looking For
8+ years in web experience, growth, or digital product roles
Proven ownership of website performance tied to pipeline, revenue, or conversion metrics
Track record of building and scaling experimentation (CRO) programs
Strong analytical skills with the ability to translate data into strategic roadmaps
Experience partnering closely with performance marketing teams (paid media, lifecycle, demand gen)
Experience working with developers and managing development workflows or sprints
Experience scaling websites in high-growth environments
An operator who can go deep in the details when needed, while building systems that drive leverage and scale
Ability to prioritize autonomously using a hypothesis-driven, business-impact-focused approach
Bonus Points For
Experience with high-volume marketing motions
Experience scaling global or multi-region websites
Outstanding professional references
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate. Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time offâensuring our team members are supported no matter where they live and work.
Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs. Visit Dandy Careers for more!
Data Privacy Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our Privacy Policy and GDPR regulations. You have the right to access, rectify, or request the deletion of your data at any time by contacting Privacy Requests.
dandy