Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.
Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.
We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.
Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.
Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.
Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.
Alan is entering a new phase of growth. With more than 1 million members and +45% year-over-year growth on our self-serve acquisition, we want to turn our organic acquisition into our #1 acquisition channel.
SEO and GEO (Generative Engine Optimization: optimizing visibility in AI search tools like ChatGPT, Perplexity) are gaining serious momentum at Alan. Organic sessions are growing, and we're capturing early conversions from LLMs. Now we need to professionalize our content engine: structured SEO processes, AI-powered workflows, and scalable production across France, Belgium, Spain, and Canada.
You'll join Alan's Growth team to build the core skills for being an AI-augmented content expert as well as owner of our tone of voice across acquisition channels.
You'll work as a duo with our SEO/GEO Growth Marketer and partner with our Growth team to drive organic traffic and self-serve conversions with strong copywriting skills, using AI as a strong backbone.
This role combines two core elements: writing content our future members love (clear, helpful, human) and architecting the systems to scale it (AI workflows, multi-market processes, repeatable frameworks) across four markets with different regulations and cultural contexts. You'll also become the guardian of Alan's tone of voice, ensuring brand consistency as we scale.
Write and optimize content, landing pages for search engines that generates non-branded traffic and self-serve conversions
Research keywords, analyze search intent, and identify content opportunities using SEMrush, Google Search Console, and Ahrefs
Uncover what people write in LLMs (ChatGPT, Perplexity) and write GEO-led content that drives AI mentions and contracts
Identify and cover topics our members care about: wellness at work, preventive health advice, navigating insurance complexity
Use and build Dust agents (our internal AI platform) to automate research, generate first drafts, and optimize content without sacrificing quality
Experiment with LLMs (Claude, ChatGPT, Perplexity) for content production, localization, and optimization
Track and report on organic performance KPIs (rankings, citations, traffic, conversions) and iterate based on data
Contribute to the channel’s vision to position Alan as a category leader in health insurance through strategic content
Work with local market teams to ensure content is accurate, compliant, and resonates
Partner with Demand Gen, Thought-Leadership teams to own growth-led projects (community channel, performance-driven guides)
Learn AI-driven content at scale: You'll get hands-on on AI agent creation (Dust workflows), SEO automation (Semrush), and AI-powered content production
Work at the intersection of content, AI, and health: This role evolves rapidly with the AI landscape. You'll experiment with cutting-edge tools and help define what AI-assisted content looks like
Shape organic growth at Alan: Arrive at the perfect moment as we shift from reactive to proactive, data-driven SEO strategy
Multi-market impact from day one: Your work will directly influence Alan's expansion across our four markets
Join a fast-growing team: Work alongside Marketers, Designers, and Engineers in a multidisciplinary crew
High autonomy: Build systems, ship content, and see the direct impact of your work
Own it from day one: Within your first weeks, you'll own Alan's organic content strategy, calendar, production, and distribution
Grow into a content expert: Grow your ownership to become the guardian and architect of Alan's tone of voice across all channels
Mission-driven: Help people understand and access better health insurance, contributing to Alan's vision of helping everyone live in good health to 100
What’s the development plan for this role:
After 6 months: You show significant ownership on content creation and tools ramp-up, translating into strong early signals: non-branded traffic growth and conversion uplift
After 1 year: You grow your organic growth expertise in international markets and partner with diverse teams to find new mediums and techniques for organic growth, non-brand authority, and self-serve conversions.
At least 1 year of growth or content marketing experience, ideally in a tech or scale-up environment (internships or apprenticeships do count as experience!)
Languages: Perfectly fluent in French and English (mandatory)
Strong writing skills: You can write clear, engaging content across formats (blog posts, guides, landing pages)
Ability to write content that performs: You don't just write well, you can demonstrate how your content generated measurable business impact (organic traffic, rankings, conversions)
AI-curious and hands-on: You already use AI tools (ChatGPT, Claude, etc.) in your content workflow and want to push further
Data-informed: You track what you ship, and iterate based on what data tells you
Operational rigor: You can produce at volume while maintaining output quality
Fast learner: You're eager to grow your AI-driven content
Nice-to-Have:
SEO knowledge: keyword research, search intent analysis, on-page optimization (+ tools like SEMrush, Google Search Console)
Experience in regulated industries (fintech, healthtech, insurtech) where you need to be creative within constraints
Previous use of AI agents or content automation tools (Dust, Claude, GPT)
Interest in health, insurance, or wellness topics (previous knowledge is a strong bonus)
alan