At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. Itâs transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. Weâre not waiting for the future to arrive. Weâre shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
As an Integrated Marketing Senior Associate within our Lottery product, youâll use your experience in digital marketing to develop new and exciting campaign strategies. Youâll play a key role in ensuring all marketing campaigns adhere to best practices, compliance regulations, and deliver an exceptional customer experience. Youâll bring creative and innovative campaigns to life while driving new user acquisition and customer engagement, partnering across teams to execute impactful, data-informed initiatives.
Support execution of integrated marketing campaigns across Lottery products, ensuring alignment across Growth, Customer Relationship Management, Creative, and Product teams.
Take ownership of assigned initiatives end-to-end, managing timelines, coordinating stakeholders, and driving high-quality execution.
Develop clear and actionable marketing and creative briefs to guide campaign development and ensure consistency across channels.
Monitor campaign performance, identifying trends, issues, and opportunities to improve results.
Use data to inform recommendations that optimize campaign performance, including customer acquisition cost efficiency and customer engagement.
Support high jackpot and other key marketing moments through coordination, tracking, and execution.
Identify opportunities to improve team workflows by simplifying processes and incorporating automation or AI-driven solutions.
A Bachelorâs Degree in Marketing, Communications, Business, or a related field.
At least 2 years of experience in digital marketing, growth, or product marketing within a consumer-facing or product-focused environment.
Strong organizational and project management skills, with the ability to manage multiple competing priorities.
Comfort working with data tools such as Excel, Google Sheets, or Tableau and using insights to inform decisions.
A proactive mindset with a willingness to take ownership and solve problems.
Ability to operate in a fast-paced, ambiguous environment.
Strong communication skills and the ability to collaborate cross-functionally.
#LI-SG2
Weâre a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Donât worry, weâll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 70,400.00 USD - 88,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.draftkings