Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
The Digital Advertising Operations Specialist plays a key role in the functioning of the ad operations group. You will be responsible for the daily management of client campaigns and driving the strategic revenue growth for each account. A typical day will include: providing quality assurance, implementing campaigns, pulling campaign pacing reports, and reviewing the status of campaigns to optimize their performance. Additionally, you'll troubleshoot and resolve site and advertiser issues, requiring you to handle clients with grace and confidence while working closely with the account management team(s) and other internal departments.
The Digital Operations Specialist is expected to have a basic understanding of website ad functionality and some knowledge of ad products.
You will:
Implement and manage digital and audio advertising campaigns, including direct and programmatic orders.
Monitor delivery of campaign from beginning to end and optimize as needed.
Monitor delivery and find ways to optimize based on clients' success metrics.
Produce weekly reports outlining campaign performance.
Meet, twice, weekly with the sales and planning team to go over client campaigns and weekly reports.
Campaign reporting utilizing analytical and proprietary tools.
Performs proactive daily analysis and campaign optimization.
Interact with internal as well as external clients including, but not limited to, coordination and consultation to ensure a successful advertising campaign.
Coordinate with internal teams in QA’ing and launching custom campaigns and custom ad units.
Follow up with immediate action & provide concise, timely feedback within the deadlines established.
Self-manage tasks/schedule for effective and efficient time management.
Troubleshoot targeting issues, resolve any traffic issues, and reconcile discrepancies.
Troubleshoot simple site issues, liaising with site Developer and Product teams to find solutions.
You have:
3-4 years of online ad trafficking experience.
Ability to multi-task, and work efficiently within a high-paced changing environment.
Some experience in ad serving tools and order management systems (i.e GAM, Adbook, Megaphone, IAS etc.)
Ideally possess experience of programmatic advertising (PG, PMPs, OMP etc).
Strong organizational and time management skills.
Strong analytical and problem-solving skills.
Strong written and communication skills with the intent of interacting comfortably with both clients and other internal departments.
Ability to work independently as part of a global team.
BA/BS preferred or experience in lieu thereof.
Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Media SalesJob Category:
MediaUnion Status:
Union roledowjones