Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.
About Omniscient Digital
Omniscient Digital is an AI-first B2B organic growth agency serving approximately 30 clients across 12 countries, including enterprise accounts like SAP and Adobe. We specialize in SEO, Generative Engine Optimization (GEO), content strategy, and digital PR for B2B SaaS companies. Our team of roughly 35 people operates fully remote across the US and Latin America.
We are building a paid media practice from the ground up. This is a foundational hire: you will be the first dedicated paid media strategist at Omniscient, responsible for proving the service line, establishing processes, and laying the groundwork for a team. If you want to build something from scratch inside a profitable, bootstrapped agency with a strong existing client base, this role is for you.
The Role
You own paid media strategy, execution, and performance for an initial book of 3-5 B2B SaaS clients who have already expressed demand for this service. You work alongside our organic strategists to build integrated growth programs where paid and organic reinforce each other. This is not a siloed paid role. You will sit at the intersection of our SEO, GEO, and content work, using paid to accelerate results and capture demand that organic surfaces.
Because this is a 0-to-1 build, the first 90 days are as much about proving the model as they are about campaign performance. You will define the playbook, establish reporting frameworks, and demonstrate unit economics that justify scaling the practice.
Responsibilities
Campaign Strategy and Execution
Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients
Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals
Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets
Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations
Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures
Integration with Organic Growth
Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth
Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline
Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns
Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals
Reporting, Analysis, and Client Communication
Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact
Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics
Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams
Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows
Practice Building (0-to-1)
Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows
Establish pricing and packaging recommendations for paid media services based on early engagement learnings
Prove unit economics within the first 90 days to build the case for scaling the team
Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows
Requirements
Must-Have
4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context
2+ years in an agency setting managing multiple client accounts simultaneously
Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and LinkedIn Ads
Proven experience managing $50K-$200K+ monthly ad budgets with direct accountability for performance
Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution
Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration
Excellent client communication skills with the ability to translate platform data into business-level insights
Self-directed operator who thrives with autonomy and minimal hand-holding
Strong Preferences
Experience building a paid media function or service line from scratch (agency or in-house)
Familiarity with SEO and content marketing, and a genuine interest in how paid and organic work together
Comfort with AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, and workflow automation
Experience with Google Analytics 4, Google Tag Manager, HubSpot, Salesforce, or similar CRM/analytics platforms
Meta Ads experience for B2B (not required but a plus, given the B2C-heavy nature of Meta)
Familiarity with programmatic, CTV, or Reddit Ads as emerging B2B channels
Key Performance Indicators
Your success will be measured against clear outcomes, not activity metrics:
Client ROAS and CPL/CAC targets met or exceeded across your book of business
Client retention rate above 90% for paid media engagements
Documented, repeatable playbook delivered within 90 days
Positive unit economics (team-member EBITDA target) demonstrated by end of Q3 2026
At least 2 case studies with quantified results within first 6 months
Why Omniscient Digital
Foundational role: you are building this from scratch with full ownership and a direct line to the CEO
Built-in demand: clients are already asking for paid media, so you start with warm opportunities, not a cold pipeline
AI-first culture: we invest heavily in AI tooling and workflows, and expect you to push what is possible in paid media with AI
Strong organic foundation: you are joining an agency with deep SEO, GEO, and content expertise, giving your paid work strategic context that most agencies lack
Bootstrapped and profitable: no VC pressure, no burn rate anxiety, just smart growth
Fully remote with a collaborative, async-first team across the US and Latin America
Compensation and Benefits
Compensation will be commensurate with experience and includes base salary plus performance-based bonuses tied to client retention and practice growth milestones. We offer flexible PTO, a fully remote work environment, and the opportunity to shape a new service line with significant upside as the practice scales.
How to Apply
Send your resume, a brief note on why this role interests you, and one example of a B2B paid campaign you managed (include context on budget, goals, and results). Bonus points if you can articulate how you would integrate paid with an existing organic growth program.
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