Marketing Executive

Overview:

Working under the Marketing Manager for Henry Schein Practice Services within an established team, you will support the marketing of Henry Schein’s services to dental professionals.

This is an exciting role working across a range of brands, with plenty of opportunity to create and execute your own ideas.

We are looking for someone with a good understanding of marketing campaigns, with the ability to create credible content to nurture the pipeline. 

Execution of multi-channel campaigns ensuring consistency across applicable channels including (but not limited to) email, paid media, inbound content workflows, webinars and events, is key. Campaigns must deliver ROI, creating and nurturing leads for our sales team.

This person must be able to generate ideas and opportunities, be self-motivated and able to work with others and to tight deadlines. 

Job Responsibilities:

The role holder will be expected to carry out the following tasks:

• Creating and nurturing qualified leads through targeted marketing campaigns
• Using the marketing automation system to engage customers with dynamic, personalised campaigns and understand each step from click to close
• Analysing campaigns and adapting accordingly
• Updating web marketing content via Wordpress
• Working with Henry Schein’s design studio and digital media team to create high-end, credible content in line with brand guidelines  
• Researching market trends, demographics, pricing strategies and other relevant information that helps managers and directors develop marketing plans
• Deliver reports on research findings through written document and verbal presentations
• Work to company set KPIS, and team targets
• Other duties as assigned to support team goals and business needs

Job Skills & Experience Required:

To succeed in this role, you’ll need the following:
 

Skill & Experience:

• Computer proficiency
• Marketing software knowledge - Knowledge of Pardot automation system is extremely advantageous but not essential, knowledge of marketing automation systems is highly desirable
• Data analysis
• Great written, verbal and interpersonal communication skills
• Project management, coordinating the execution of multiple campaigns across brands

Person Specification:

We believe the type of person best suited to this role will be:

• A good team player with strong communication skills
• Organised and able to work to tight deadlines and under pressure
• Reliable and punctual
• Flexible with a can-do attitude
• Open to ideas, and able to challenge and persuade others
• Inquisitive, and want to truly understand our customers to create meaningful content

Our benefits include:

• A competitive salary
• 25 days holiday a year, with ability to buy up to 5 days holiday each year
• Life Insurance
• Cycle to Work scheme
• A hybrid, flexible working culture
• 10% annual bonus based on achieved KPIs
• Subsidised gym membership
• Access to Health & Wellbeing Apps
• Employee discounts