About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight$1 billion+ brands and global sales of approximately$25 billion.Weârea globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, andnumerousother grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-OâŚand Philadelphia!
No matter the brand,weâreunited under one vision:âŻTo sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to everyfacetof our business, our consumers, and our communities. Every day,weâretransforming the food industry with bold thinking and unprecedented results. If you share our passion â and are ready to create the future, build a legacy, and lead as a global citizen âthereâsonly one thing to do: join our table andletâsmake life delicious!
Our Culture of Ownership, Meritocracy & Collaboration
We'renot afraid to think differently. Embracenew ideas. Dream big. We empower our people at every level, from entry-level intern to seniorleader, to own their work. We share a responsibility to think like Owners â to be mindful of the collective and sustained success of Kraft Heinz â which we apply to every situation, every day. As part of Kraft Heinz,you'resupported to grow and achieve.Youâreexpected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level â andyouâllbe rewarded.Youâregiven opportunities to leave a mark and build a legacy. But youwonâtdo it alone. Youâresupported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Position Summary:
Oscar Mayer is one of Americaâs most recognizable brandsâ143 years strong, in more than half of U.S. households, and driving $2.7B+ in retail sales. This role is for a modern brand steward and creative catalyst: someone who can protectwhatâsiconic, evolvewhatâsnext, and turn cultural energy into business impact.
Reporting to the VP, Meats Platform, the Director, Brand Communications leads the communication strategy and creative output across the Oscar Mayer portfolioâbringing together best-in-class agency partners and internal stakeholders to build work that people talk about, share, and buy.
Youâllalso oversee one of the most legendary brand platforms in America:theWienermobile programâ12 Hotdoggers, 6 Wienermobiles, and billions of PR impressionsâevolving it from beloved ambassador into a true experiential and cultural engine.
Just as importantly,youâllhelp shape the creative culture within the Oscar Mayer team and across KHCâraising the bar for clarity, bravery, craft, and speed.
WhatYouâllOwn & Drive
Brand Communications Leadership (Strategy â Creative â Execution)
Set the communications strategy across categories (cold cuts, bacon, hot dogs), ensuring every message and moment ladders to brand strategy and businessobjectives.
Lead creative development end-to-endâfrom briefing through production, launch, and performance learningâacross paid, owned, earned, social, and integrated campaigns.
Build a high-performing ecosystem of partners (creative, social, PR, media, experiential), driving alignment, momentum, and exceptional output.
Media & Effectiveness (Creativity with Accountability)
Partner with the internal media team and media agency to shape data-informed media plansâleveraginginsights, best practices, and Commercial Marketing Mix learnings to amplify creative impact and efficiency.
Ensurethe workdoesnâtjust winattentionâit delivers measurable brand and business results.
Wienermobile + Experiential Growth
Oversee the Wienermobile program and team,maintainingexcellence while expanding its ambition.
Evolve the Wienermobile from iconic PR machine (4B+ local impressions annually) into a bigger experiential platformâone that creates culture, earns relevance, and builds brand love at scale.
Lead thestrategy and execution of theannual Wienie 500 at Indianapolis Motor Speedwayto deliver a culturally relevant, PR-driving, fan first experience
Building the âOscarverseâ
Continue developing the âOscarverseâ brand worldâcreating a cohesive, ownable universe across touchpoints.
Depending on experience, serve as a brandleadfor package design strategy and creative development.
Agency Leadership & Creative Standards
Run agency briefings that inspire great thinking and set a high bar for insight, clarity, and creative ambitionand coach teams on agency management and on delivering feedback that is actionable, brave, and craft-forward.
Continuously assess agency mix, scope, and senior talentârecommending changes to strengthen capabilities and performance.
Team Leadership & Culture
Lead, coach, and develop direct reports and broader teammembersâbuilding a culture where creativity thrives and accountability is clear.
Model resilience and decisiveness in a fast-moving environment where multiple initiatives move inparalleland opportunitiesemergequickly.
QUALIFICATIONS
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