Midwest Bus Sales Inc

About the role

Midwest Bus Sales is looking for a bold, strategic, purpose-driven Director of Sales to lead our next phase of growth across bus, parts, and service. We sell Thomas Built Buses—the best school bus on the market—and operate across six states and six locations. In this role, you’ll lead strategic sales transformation—unifying our go-to-market approach, strengthening sales capabilities, and driving commercial growth. You’ll unlock new revenue streams, elevate customer loyalty, and deliver a scalable impact through innovative channels and data-driven execution. If you thrive on building, improving, and growing, this is your opportunity to make a lasting mark. How we grow matters. Our goal is to provide the best people transportation experience—because every ride matters—and we’re a people-first organization. We’re looking for a sales leader who lives our values (We Care, We Do the Right Thing, We Collaborate, and We Have Fun) and builds sustainable growth the right way, not “growth at all costs.”

What you’ll do

Drive bus sales and market expansion

· Build and execute scalable sales strategies across Colorado, Illinois, Arkansas, Kansas, Missouri, and Oklahoma.

· Own pipeline, forecasting, pricing discipline, and bid/RFP strategy to increase win rate and margin.

· Partner with OEMs and suppliers on allocations, promotions, demos, and inventory plans; coordinate demos and trade-ins.

Expand parts and service

· Manage local team's customer outreach, sales tracking and areas of emphasis.

· Work with the leaders in Parts and Service to develop strategies to increase maintenance contracts, extended warranties, mobile service, and seasonal/parts kits.

· Work with the Parts and Service teams to run targeted parts campaigns (filters, brake kits, electrical, safety) and improve fill rate, lead times, and inventory turns.

· Align with Service on capacity planning, labor strategy, and upsell pathways.

Drive commercial growth

· Strengthen strategic sales capabilities across all locations

· Unlock new revenue streams through innovative channels and market opportunities

· Improve channel performance and deliver scalable growth initiatives

Build partnerships that matter

· Work closely with Beacon platform operations to identify and deliver real efficiencies together.

· Oversee development of long-term relationships with OEMs, school districts, contractors, and municipalities.

· Work with local teams and oversee negotiation of complex bids and contracts that enhance uptime and fleet readiness.

· Represent MBS as a trusted voice in supporting school transportation operations.

Lead with accountability

· Set and monitor KPIs for units sold, parts/service revenue expansion, margin, and attachment rates.

· Enforce CRM rigor (HubSpot or similar) and deliver clear weekly/monthly reporting.

· Recruit, coach, and develop a high-performing team.

Customer satisfaction and quality

· Implement and maintain customer satisfaction tracking and prioritized issue resolution to improve retention and loyalty.

You’ll know you’re a fit if this is you…

· 5+ years leading dealership, commercial vehicle, or fleet sales across multi-state operations

· Track record of growing parts & service and creating bundled offers

· Expert in strategic sales and commercial growth—optimizing channels and unlocking new revenue streams

· Skilled in go-to-market strategy, pricing, RFP/bid management, and CRM execution

· Data-driven, analytical approach to boost performance

· Collaborative leader who brings energy, empathy, and a customer-first mindset

· Innovative thinker focused on scalability and impact

How you’ll measure success

· Growth in new and used bus units and margin

· Parts and service revenue up; more service/parts per bus sale

· Higher bid/RFP win rate and stronger margins

· Accurate forecasts and full CRM adoption

· Faster, standardized sales processes and better conversion rates

· Revenue from innovative channels and market opportunities

· Increased share of wallet and account penetration

· Positive ROI on strategic growth initiatives

Compensation

Competitive base + performance bonus; comprehensive benefits.

Equal opportunity

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Beacon Mobility makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Beacon Mobility is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Beacon Mobility makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Since 1979, Midwest Bus Sales has provided award-winning sales and service to customers nationwide. Our friendly and knowledgeable staff is dedicated to providing the very best sales, parts, and service experience in the industry. We have the experience, expertise, and resources to get you the right bus at the right price, and to keep it running smoothly and safely. We are the largest Thomas Built Bus Dealer in the US. Covering six states with five locations, we have the size, scope, and ability to provide the highest quality customer and employee experience.

Director of Sales

Job Description

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