We are looking for a Brand Manager for our HAE portfolio. The role reports to the Head of Marketing BeNeLux and can be based in Breda, Netherlands or Mechelen, Belgium.
Position purpose
⢠Lead the development and execution of strategic plans in close collaboration with the business team (cross-functional team), including in-depth analyses of the market and in line with the overall Benelux and international strategy
â˘Develop and execute initiatives/campaigns as a part of the tactical plan, to achieve commercial success in terms of value and volume
oBring the brand story to life through innovative, patient-centric marketing
campaigns and materials that you will design and implement
oDevelop the digital multichannel marketing strategy by proposing, testing, and adapting new channels to reinforce customer interaction and satisfaction
oDrive and challenge these initiatives as a lead in strategical and operational
excellence
oEnsure brand advocates involvement
â˘Seek new business opportunities and optimize partnerships with GPOs to develop the total market and market share of our products
oWork closely together with Medical Advisor, Key Account Managers and Market Access Manager
oActively contribute to the hospital market by providing promotional materials,
success in execution of the collaboration and preparation of RFQâs (or tenders).
oDevelop and execute (pre-) marketing activities for new product launch
oEnsure stakeholder management
â˘Monitor and report on effectiveness of marketing activities and promotional budget to enhance culture of excellence
â˘Work closely together with all other departments to guarantee execution of the strategic plan in line with the compliance requirements
Main Responsibilities and Accountabilities:
⢠Prepare, in collaboration with the business team, the local vision on short- and mid-term strategy and tactical implementation. Present those plans to the Head of Marketing Benelux, the BNL Management Team and is accountable for sales, profit and market shares achieved.
⢠Inspire and motivate all internal stakeholders, especially the KAMs, about the
vision, the strategy, and the marketing action plan. Make sure that every
department takes its responsibility and respects timelines to execute the plan
⢠Pro-actively anticipate and manage market changes by analysing impact of market events, sales performance indicators, public tenders and by collecting customers insights and competitive intelligence. Align strategy and execution of tactical plan with continuously changing environment
⢠Develop and reinforce preferred partnerships with key opinion leaders, nurses,
and patient organizations to gain valuable insights, to engage brand advocates, to bring patient-centric campaigns and multichannel approach alive
â˘Develop and maintain strong relationships within the tender market, including
hospital pharmacists, hospital financial direction, buyers, and other policy formers to optimally develop the portfolio
⢠Disseminates a culture of operational excellence by integrating the values into all marketing campaigns (patient focus, collaboration, superior performance, innovation, integrity)
⢠Take accountability for an accurate rolling forecast to guarantee at all moments supply to the clients and to strengthen our image as reliable partner
⢠Follow-up of revenue and promotional expenses, combined with analyses on
return on investment to drive company success
â˘Prepares and proposes the positioning and strategy for price and reimbursement of newly registered and existing products. Provides support in the Market Access process, including market analysis, cost analysis, patient segmentation...
⢠Act accordingly the current EU GDP/GMP guidelines and the local Standard
Operating Procedures in which he/she is involved
Qualifications and Experience Requirements:
â˘Graduate degree or equivalent required. Postgraduate business qualification preferred. Scientific Degree is an asset.
â˘ExperienceAt least 5 years of relevant commercial expertise in the healthcare industry
â˘Successful experiences in Hospital Business and/or orphan drugs/rare
diseases is an additional advantage
â˘Digital marketing knowledge and experiences
â˘Fluent in Dutch, French and English (spoken and written)
About CSL Behring
CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patientsâ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the worldâs largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/.
Our Benefits
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
 To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.
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