Marketing Lead, Planning and Analytics

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Position Responsibilities

Integrated, Multi‑Product Marketing Planning

• Identify gaps, risks, and opportunities across Business Unit marketing plans and recommend data‑driven adjustments to improve outcomes.

• Guide integrated planning and budgeting processes to ensure consistency, clarity, and efficiency across the Marketing organization.

• Drive continuous improvement of integrated marketing planning capabilities, tools, and workflows.

Budget Management, Optimization & Performance Oversight

• Monitor marketing spend and performance against forecasts and develop holistic weekly reporting for Marketing and cross‑functional leadership.

• Evaluate performance trends, business conditions, and forecast changes to recommend and implement budget adjustments.

• Assess and optimize marketing investment effectiveness to maximize return, efficiency, and alignment with business goals.

Cross‑Functional Collaboration & Stakeholder Partnership

• Build and maintain strong working relationships across Marketing, Finance, Product, and Business Unit teams.

• Serve as a trusted strategic partner by providing insights, guidance, and decision support throughout planning and execution.

• Facilitate cross‑team alignment to ensure coordinated marketing efforts in support of shared revenue and growth objectives.

Qualifications

• Experience in business management, ecommerce, economics, analytics, or financial planning for complex, multi‑channel marketing programs, with an emphasis on strategic oversight, risk mitigation, and executive‑level reporting in the telecommunications or technology industry.

• Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing.

• Highly motivated and a strong self-starter

• Strong cross collaboration skills with experience partnering with various internal and external stakeholders

• Strong written communicator: everyone looks forward to your emails

• Superb efficiency and quality under tight deadlines – set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables.

• Bachelor’s degree (BS/BA) or advanced degree desired. 5+ years of related experience.

Our Marketing Lead, Planning and Analytics earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick leave beyond what state and local law require may be available but is unprotected  
• Adoption Reimbursement  
• Disability Benefits (short term and long term)  
• Life and Accidental Death Insurance  
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
• Employee Assistance Programs (EAP)  
• Extensive employee wellness programs  
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

Call to action

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.