Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, weâre transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurelâs AI Time platform.
Our team comprises top talent in AI, product development, and engineeringâinnovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you.
As the International Marketing Manager, you will be Laurel's first dedicated marketing hire in EMEAâa hybrid role spanning demand generation, events, and community building for our rapidly growing European go-to-market team. Based in or near London, you'll serve as boots on the ground, partnering with our EMEA account executives to build pipeline, run high-impact events, and launch localized digital programs across the region.
This role blends the strategic and analytical rigor of demand generation with the relationship-building and experiential craft of community marketing. You'll report directly to our VP of Growth Marketing in the US and collaborate closely with EMEA sales leadership, bringing local cultural fluency and market knowledge that ensures everything we do in Europe resonates authentically.
Laurel's mission is ambitious: to return time to professionals. Our marketing goals are equally ambitious, and your efforts will directly contribute to our growth trajectory as we scale internationally. This is an exciting opportunity for a builderâsomeone who thrives in ambiguity, loves experimenting, and wants to shape what international marketing looks like at a category-defining company.
Own the EMEA events strategy across Laurel-hosted experiences (executive dinners, roundtables, roadshows) and third-party conferences and trade shows in the professional services industry
Design and execute high-impact, time-respectful experiencesâevery minute must deliver value for attendees, reflecting Laurel's brand and mission
Build and manage pre/during/post event playbooks localized for European markets, including automated email cadences and personalized sales outreach coordination
Partner with EMEA account executives to drive attendance, reduce no-shows, and ensure thoughtful follow-up that converts event engagement into pipeline
Track event performance rigorously: pipeline contribution, deal acceleration, cost per attendee, and influenced ARR
Scale the events program across EMEA as Laurel expands beyond the UK
Develop and execute localized demand generation campaigns across digital channels including LinkedIn Ads, email marketing, and industry publications targeting EMEA professional services firms
Drive account-based marketing (ABM) strategy for high-value EMEA enterprise accounts, coordinating multi-channel outreach with the sales team
Build and optimize nurture sequences tailored to European buyer journeys and the complex decision-making processes of professional services firms (90â180-day sales cycles)
Test and scale sponsorships, newsletter placements, and partnerships with European professional associations and communities
Identify and experiment with new channels and tactics specific to EMEA professional services markets
Manage EMEA demand generation budget with rigorous ROI tracking and data-driven allocation decisions
Serve as the primary marketing partner for the EMEA go-to-market team, ensuring alignment on target accounts, messaging, and lead qualification
Collaborate with the US-based Demand Gen Manager and Head of Community to adapt global campaigns and strategies for European markets
Partner with Product Marketing to localize campaign messaging around product launches and Laurel's time intelligence narrative
Work with RevOps to manage EMEA lead flow processes, attribution, and reporting
Provide feedback from the European market back to the broader marketing team to inform global strategy
Begin laying the foundation for Laurel's EMEA communityâcreating connections among professional services leaders (Managing Partners, CIOs, CFOs, Operations leaders) in the region
Turn events into content: capture insights from executive dinners and roundtables to fuel case studies, social content, and thought leadership
Support integrated campaigns including executive gifting, targeted outreach sequences, and content amplification for the EMEA market
4â6 years of experience in B2B marketing with a blend of demand generation, events, and/or field marketingâideally in professional services, legal tech, accounting software, or B2B SaaS
Proven track record of planning and executing successful events that drive measurable pipeline growth, from intimate executive dinners to larger-format conferences
Hands-on experience with digital demand generation channels (LinkedIn Ads, email marketing, paid media) and marketing automation platforms (HubSpot, Marketo, or similar)
Strong analytical and data interpretation skills with a demonstrated ability to make strategic decisions based on performance data and tie marketing activities back to revenue
Experience building or refining event playbooks (pre/during/post) and coordinating cross-functionally with sales teams to maximize impact
Deep familiarity with European business norms, professional services buying committees, and complex enterprise decision-making processes
Comfort with ambiguity and a builder's mindsetâyou've operated in environments where you're figuring out the motion as you go
Experience with account-based marketing (ABM) strategy and execution for enterprise sales cycles
Proficiency in marketing analytics tools and attribution modeling
Strong project management skillsâable to run multiple events and campaigns simultaneously across time zones
Excellent communication and collaboration skills, with the ability to work effectively across distributed teams
A genuine appetite for AI tools and workflow automationâyou look at repetitive tasks and ask how to automate them so you can focus on higher-impact work
Experience marketing to law firms, accounting firms, or management consultancies in Europe
Background in building community programs (peer roundtables, user groups, champion networks)
Fluency in an additional European language (French, German, or another) alongside English
Experience managing agencies or outsourced logistics teams for event execution
Familiarity with professional services billing, time tracking, or productivity workflows
Comfort with AI tools like Claude, ChatGPT, or similar for scaling marketing output
You are deeply curious about the customer and the product. You don't wait for Product Marketing to hand you messagingâyou learn the product, understand how it's sold, an
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