Senior Marketing Operations Specialist

About The Role & Team

Amplitude’s Marketing organization is evolving how we go to market to better reflect today’s complex, multi-channel buyer journey. This role sits within the Growth Marketing function, supporting enterprise pipeline generation, field marketing, ABM, and lifecycle programs.

As part of this team, you’ll help build and scale the operational backbone that powers our go-to-market execution. You’ll partner closely with marketers and cross-functional teams to bring campaigns to life while continuously improving how we execute.

As a Sr. Marketing Operations Specialist, you’ll play a hands-on role in executing programs, optimizing workflows, and helping us move toward a more AI-enabled, automated marketing engine.

As a Sr. Marketing Operations Specialist, you will:

• Own end-to-end campaign execution across email, nurture, events, webinars, and customer communications—ensuring quality, accuracy, and scalability
• Partner with Growth, Field, and ABM teams to design segmentation, workflows, and campaign structures that drive performance and meet SLAs
• Manage and execute across core marketing systems (Marketo, Salesforce, CMS, webinar and video platforms), ensuring alignment and clean data flow
• Identify and improve manual processes, building more efficient and scalable workflows that reduce friction and increase speed
• Apply AI and automation to campaign execution, developing repeatable systems that improve output quality and reduce manual effort

You’ll be a great addition to the team if you have:

• You’re naturally curious and energized by improving how things work—we’re big on “there has to be a better way” thinking
• You’re excited about AI and automation, even if you’re still early—you’re actively experimenting and figuring it out as you go
• You care about the details and take pride in clean execution, strong QA, and getting things right the first time
• You enjoy working cross-functionally and can translate marketing needs into operational solutions
• You’re comfortable juggling multiple programs at once without letting things slip through the cracks

At a minimum, you need to have:

• 3–5 years of experience in B2B SaaS marketing operations with hands-on campaign execution experience
• Strong working knowledge of Marketo, including programs, Smart Lists, workflows, QA, and reporting
• Experience supporting demand gen programs like email campaigns, nurtures, webinars, and events
• Familiarity with Salesforce (leads, contacts, campaigns, and basic reporting/attribution)
• Basic proficiency in HTML/CSS and experience working in a CMS (Sanity or similar)

Our values:

At Amplitude, our values guide how we show up for one another and for our customers:

• Humility: We operate from a place of empathy and openness, seeking to understand many points of view.
• Ownership: We take the initiative to solve problems that drive our shared company success.
• Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
• Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

• Excellent ​Medical, ​Dental and ​Vision insurance coverages, with 100% employer-paid premiums for employee ​Medical, ​Dental,​ and Vision on select plans
• Flexible time off, ​p​aid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including​:​ 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program​ (ESPP)​

Other fun facts about Amplitude:

• Our customers love us! They've said we're the #1 product analytics solution for 23 quarters in a row on G2.
• We care a lot about product innovation. We've made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.
• We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
• We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
• We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
• We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
• Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $121,000 - $181,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $121,000 - $181,000 total target cash (inclusive of bonus or commission)