Vice President, Sales & Hospitality | Maryland Athletics

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!

THE ROLE

The Vice President, Sales & Hospitality serves as the senior on-site revenue and hospitality leader for Legends Global at the University of Maryland. This role is responsible for driving ticketing and premium revenue across all Maryland Athletics properties while leading the strategic vision, sales execution, and experience for the Maryland Club. The Maryland Club being an exclusive private club within Xfinity Center offering space for lunch, work, private events, curated experiences and an exclusive gameday experience.

Reporting to the Vice President, Global Sales at Legends Global and working closely with the Vice President of Hospitality, and the Chief Revenue Officer for Maryland Athletics as the primary client, this executive will align Legends’ global best practices with Maryland’s institutional priorities to deliver sustained revenue growth, exceptional client service, and best-in-class fan and member experiences.

ESSENTIAL DUTIES & RESPONSIBILITIES

Revenue & Sales Leadership

• Lead the strategy and execution for ticket sales (season, groups, & single game) and premium revenue across all Maryland Athletics programs, including football, men’s and women’s basketball, and Olympic sports.
• Oversee sales of season tickets, priority seating, premium club seating, suites, and other high-value inventory.
• Establish annual revenue goals, forecasts, and sales plans in partnership with Legends and Maryland Athletics leadership.
• Drive new business development while maximizing renewals, upgrades, and long-term client value.

Maryland Club Strategy & Hospitality Leadership

• Set the vision and lead the event sales, faculty sales strategy, and retention campaigns for the Maryland Club.
• Partner closely with and oversee hospitality operations to ensure elite food, beverage, service, and event experiences for members and guests on gamedays and throughout the year.
• Develop innovative engagement, programming, and benefits that differentiate the Maryland Club within the DMV and collegiate athletics marketplace.
• With support from the Food & Beverage manager, oversee budget and financial performance for The Maryland Club. Ensuring adherence to revenue and expense targets.
• Review and analyze financial statements, operating costs, and other key performance indicators (KPIs) to maximize profitability.
• Collaborate with the Club Manager, Vice President of Operations and Finance department to prepare forecasts, budgets, and capital expenditure plans.

Client & Stakeholder Management

• Serve as a senior point of contact for Maryland Athletics leadership, including the CRO and executive team
• Build trusted relationships with donors, corporate partners, premium clients, and key university stakeholders
• Ensure consistent, high-touch service delivery aligned with Maryland Athletics’ brand, culture, and donor engagement objectives

Team Leadership & Development

• Lead, mentor, and develop a high-performing sales, marketing, and client service organization
• Establish performance metrics, incentive structures, and coaching frameworks that drive results

Cross-Functional Collaboration & Operations

• Partner with internal Legends units to develop, grow, and execute integrated revenue strategies.
• Ensure effective use of CRM and ticketing platforms to track performance, manage pipelines, and maintain data integrity.
• Provide regular reporting and strategic insights to Legends Global leadership and Maryland Athletics.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION & EXPERIENCE

Required

• 8+ years of progressive leadership experience in ticket sales, premium seating, hospitality, or revenue generation within sports, entertainment, or live events
• Demonstrated success leading large sales teams and delivering sustained revenue growth
• Executive-level experience managing client relationships and aligning with institutional stakeholders
• Strong business acumen with experience forecasting, budgeting, and managing revenue performance
• Exceptional communication, leadership, and relationship-building skills

Preferred

• Experience in collegiate athletics or complex university partnerships
• Familiarity with ticketing platforms (e.g., Paciolan), CRM systems (e.g., Salesforce), and premium membership models
• Background in premium hospitality venues, clubs, or membership-based experiences

COMPENSATION

Competitive salary range of $190,000 - $195,000 + incentive opportunities, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: University of Maryland College Park, MD

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this

document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.