We partner with MSK provider groups and specialty clinics to help them grow, operate more efficiently, and deliver better longitudinal care across patient acquisition, clinical workflows, and ongoing patient engagement. Our platform sits at the intersection of care delivery and clinic operations, helping providers capture more value across the full patient lifecycle.
We’ve recently raised our Series B and are entering our next phase of growth. We’re hiring a Head of Marketing to build and scale the marketing engine that will drive that growth.
This is a pipeline and revenue role. Success means generating high-quality pipeline from the right provider groups, and helping convert that into revenue in a complex, trust-driven market.
Marketing Strategy & Execution
Own marketing end-to-end across demand gen, product marketing, content, events, and brand
Build a function designed for a provider-first, clinic-driven sales motion, not a generic SaaS funnel
Pipeline Generation (Provider-Focused)
Develop and execute GTM strategy focused on MSK clinics, specialty practices, and multi-site provider groups
Generate qualified pipeline from growth-oriented practices and regional clinic groups, not low-intent leads
Drive pipeline through a mix of inbound, outbound support, events, partnerships, referrals, and targeted ABM
Positioning & Messaging
Define Flagler’s positioning as the clinical operating system for MSK care
Translate complex clinical workflows and operational challenges (patient flow, provider utilization, revenue per visit) into clear, credible messaging
Ensure messaging resonates with both clinical and operational stakeholders
Demand Gen & Field Marketing
Build multi-channel programs across paid, lifecycle, and outbound support
Own field marketing (conferences, regional events, in-person engagement)
Build referral and partner-driven growth loops within the MSK ecosystem
Operate in a market where credibility, proof, and relationships matter as much as digital performance
Product Marketing & Sales Enablement
Lead launches, case studies, ROI narratives, and sales collateral
Support multi-stakeholder sales cycles (clinicians, operators, owners)
Help sales move deals from intro → follow-up → close with the right materials and messaging
Analytics & Infrastructure
Own reporting across pipeline, CAC, funnel performance, and attribution
Build systems that reflect long sales cycles, pilot-based conversions, and multi-touch buying behavior
You are accountable for:
Qualified pipeline from high-fit MSK provider groups
Contribution to net new ARR
Intro → follow-up → close conversion rates
Cost per qualified clinic opportunity and CAC efficiency
Pipeline from events, partnerships, and referrals
Marketing becomes a predictable driver of qualified provider pipeline and revenue
Flagler has a clear, differentiated position in the MSK market
A repeatable system exists for generating and converting demand from the right clinics
Sales is consistently enabled with materials that improve deal progression and win rates
Leadership has clear visibility into marketing performance and ROI
5+ years in B2B marketing, growth, or GTM leadership
Experience selling into clinics, provider groups, or healthcare operators (MSK or specialty care strongly preferred)
Strong track record of owning pipeline and revenue outcomes, not just leads
Deep understanding of how providers actually buy: long cycles, multiple stakeholders, high trust
Familiar with clinic economics (e.g., provider utilization, patient flow, revenue per visit) and able to reflect that in messaging
Able to translate complex products and workflows into clear, credible, and compelling narratives
Analytical and comfortable managing to pipeline, CAC, and conversion metrics
High-agency, hands-on operator who can move from strategy to execution
Full-time leadership role with high ownership
Travel for customer visits, conferences, and industry events
Reports directly to the CEO
$180,000-$225,000 + equity
We’re at an inflection point, with strong market pull, fresh capital, and a real opportunity to define the category in MSK care.
This is a chance to build the marketing function the right way in a market where getting it right actually matters, and where marketing has a direct, measurable impact on growth.
This is what you can expect of your teammates at Flagler:
Persistence + ownership of outcomes: We wear many hats and aren’t afraid to run through walls to solve hard problems.
Personal + professional growth: We push ourselves to learn new things and embrace challenges, even if it means that we sometimes fail.
Don’t take things personally: We value and react quickly to constructive feedback.
Speed is our ally: In the fast-paced world of startups, we understand the value of moving swiftly. We thrive on the adrenaline of working rapidly.
Be Right: We are highly detailed oriented and try to be right, a lot.
flaglerhealth