About Allica Bank
Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
Department Description
Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data. Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention, ensuring our banking solutions reach and resonate with the right SMEs at the right time. Growth is both a science and an art.
We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica’s mission to empower established SMEs with the banking they deserve.
Role Description
The Senior Conversion Rate & Experimentation Manager owns Allica's landing page estate and onsite conversion programme end-to-end from strategic diagnosis through experiment design, build, measurement, and iteration.
This is a hands-on senior role. You will be expected to interrogate funnel data, form clear hypotheses, and act on them directly building and shipping landing pages, forms, calculators, and multi-step journeys in HubSpot CMS, using AI tooling (Claude, ChatGPT, and others) as genuine force multipliers across the entire workflow. You won't be waiting for a developer or an agency.
The commercial focus is non-negotiable. You care about pipeline and revenue not just conversion rate and you'll track your work all the way to lead quality, sales acceptance, and downstream outcomes.
Principal Accountabilities
Strategy & experimentation
Own and maintain a prioritised CRO and experimentation roadmap across Allica's key acquisition journeys, grounded in data and tied to commercial impact
Diagnose conversion issues across messaging, UX, form design, trust signals, and page structure using analytics platforms (GA4, Heap, HubSpot), session data, and qualitative insight
Design structured experiments with clear hypotheses, measurement frameworks, and decision criteria and read them out with commercial precision
Build & production
Build, ship, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys in HubSpot CMS using AI-assisted front-end development (HTML/CSS/JS) to accelerate production without sacrificing quality
Apply AI tools (Claude, ChatGPT) throughout: ideation, copy, wireframing, code generation, QA, and analysis with the judgment to know when AI output is good enough and when it isn't
Maintain high standards for page speed, mobile performance, accessibility, and compliance with financial promotions requirements
Data & funnel quality
Own the integrity of tracking and analytics across the full acquisition funnel GA4, Heap, tag manager, HubSpot.
Ensure clean, reliable data across the full journey: offsite source → web → CRM, including tracking, field mapping, lead qualification, and routing logic
Monitor performance across the funnel through to pipeline and revenue, not just top-of-page metrics
Debug attribution and implementation issues independently, without needing to escalate every anomaly
Cross-functional delivery
Work closely with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance to deliver experiments that are fast, on-brand, and compliant
Document, communicate, and socialise test plans, decisions, results, and implementation details findings across the full marketing mix so learnings compound across the organisation rather than staying siloed within the CRO function.
Bring commercial framing to stakeholder communications: what we tested, what we learned, what it's worth
What we're looking for
Proven track record running structured CRO or experimentation programmes with measurable impact on conversion, lead quality, or pipeline
Strong experience with SME or B2B leads generation landing pages, forms, calculators, and multi-step flows
Solid working knowledge of GA4, Heap, HubSpot, and/or comparable analytics and attribution tools
Comfortable with front-end development (HTML/CSS/JS) - you can ship things, not just brief them
Hands-on, fluent user of AI coding and content tools; you have a clear point of view on where they add genuine leverage
Experience in a regulated environment financial service preferred but not essential
Deeply curious: you want to understand why users behave the way they do, not just what the numbers say
Strategically grounded but execution-led: you form a view quickly and move
Commercially oriented: you tie your work to pipeline and revenue, not abstract conversion metrics
High agency: you don't wait for perfect conditions, perfect briefs, or perfect tooling
Rigorous: you know the difference between a valid test and one that just confirms what you hoped
Self-starter: you spot what needs doing, engage the right people, and drive projects and experiments from idea to results without waiting to be asked.
Working at Allica Bank
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do, so our benefits are designed with you in mind:
Full onboarding support and continued development opportunities
Options for flexible working
Regular social activities
Pension contributions
Discretionary bonus scheme
Private health cover
Life assurance
Family friendly policies including enhanced Maternity & Paternity leave
Don’t tick every box?
Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!
Flexible working
We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.
Diversity
We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.
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