Marketing Analyst – Healthcare, SalesForce & Marketo (6-Month Fixed-Term Contract)

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. 

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence.

Learn about the Danaher Business System which makes everything possible.

The Marketing Analyst is responsible for analysing marketing data and campaign performance to generate insights and support data-driven decision making to improve targeting, engagement and ROI across the EMEA region.

This position reports to the Communication & Digital Marketing Manager EMEA and is part of the EMEA Marketing team, working remotely in South Africa on a temporary contract for 6 months.

In this role, you will have the opportunity to:

• Support the maintenance of customer databases for campaign targeting and segmentation.
• Ensure all data handling and campaign activities comply with GDPR and other relevant data privacy regulations.
• Monitor and analyze campaign performance using tools like Marketo analytics, Google Analytics, CRM dashboards, and social media insights.
• Provide actionable recommendations to improve targeting, engagement, and ROI.
• Maintain performance dashboards for internal stakeholders: global and country marketing, product marketing and leadership teams.
• Gather customer insights as needed through VOC initiatives and digital channels.
• Track campaign performance and lead flow using Salesforce (SFDC), ensuring accurate lead capture, qualification, and routing to sales teams.

The requirements of the job include:

• At least 2 years’ experience in Marketing Operations, Digital Marketing Analytics or CRM/Automation, ideally in the healthcare industry or B2B (preferred) or strong B2C lifecycle/CRM experience is acceptable if tools/process are relevant

Hands on experience with key platforms/concepts:

• Salesforce (SFDC): Campaigns, Leads/Contacts, Opportunities, Campaign Influence, lead assignment & validation rules
• Marketing Automation: Marketo or SFMC - segmentation, smart lists, lifecycle nurtures, lead scoring, email ops, form handling, UTM capture.
• Dashboarding & Reporting: Power BI or Tableau or SFDC dashboards; KPI frameworks, Excel 
• GDPR: Consent capture, double opt-in, unsubscribe & preference center, retention policies

• Strong analytical communication skills to translate metrics into insights
• Process orientation and ability to follows and develop Standard work where needed
• Excellent attention to detail to ensure data accuracy and compliancy

It would be a plus if you also possess previous experience in:

VOC & Insights: Survey tools (Qualtrics/Typeform), social listening (Hootsuite/Sprout), turning insights into hypotheses and tests.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.