Posting Type
Hybrid
Job Overview
The Product Marketing Manager – Pricing & Packaging is responsible for developing pricing and packaging strategies and business case development required to support pricing decisions for existing products and new product launches, including generative AI-powered initiatives. This role serves as a strategic bridge between Finance, Product Marketing, and Product Management to provide data-driven insights and recommendations to support the growth of our product portfolio.Job Description and Requirements
Role Responsibilities
Analytics & Strategic Decision Support
Develop decision frameworks and structure analyses to support the development of pricing recommendations.
Understand value drivers and cost drivers across the product portfolio.
Assess product performance, market opportunities, and financial results to inform pricing and packaging opportunity areas.
Collaborate closely with product marketing, product management, and finance teams to drive strategic decision-making for individual products and the overall platform.
Competitive Research and Positioning
Continuously monitor and analyze the competitive landscape, including pricing and packaging strategies of key competitors.
Develop and implement pricing and packaging strategies that enhance Relativity’s market positioning and drive revenue growth.
Represent Relativity’s competitive positioning relative to price and value to other parts of the organization to inform GTM and product strategy.
Cross-Functional Execution and Enablement
Partner with and serve as a subject matter expert for operational teams to execute commercialization strategies effectively.
Ensure field teams understand commercialization strategies and have the tools and messaging to communicate value to customers.
Preferred qualifications
Understanding of the e-Discovery industry
Experience in strategy consulting
Demonstrated ability to work effectively cross-functionally and with executive leadership
Minimum qualifications
3+ years in a product marketing or strategy role at a SaaS company, or experience in consulting
Strong analytical and communication skills
Relativity is committed to competitive, fair, and equitable compensation practices.
This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long-term incentives.
The expected salary range for this role is between following values:
$106,000 and $158,000The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.
Required Skills:
Demand Generation, Digital Marketing, Marketing Strategies, Market Intelligence, Market Positioning, Market Strategy, Pricing Strategies, Product Launches, Product Marketing, Sales Enablementkcura