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Responsible & accountable for leading a team to develop robust strategic launch and business development plans for Tissue Technologies franchise across EMEA. The role includes the development of financial, promotional, education programs in EMEA to ensure revenue growth and optimize the growth potential of existing and new product launches.
RESPONSIBILITIES
Strategic Marketing:
- Design regional strategic marketing launch plans along with regional sales organizations, tailoring the plans for local dynamics in line with strategic positioning
- Aggregate regional market analysis and intelligence
- Develop & maintain strong insights & understanding of focus markets
- Define regional pricing with commercial leadership
- Create strategies to develop HEOR and market access in conjunction with market access
- Prioritize opportunities/ input into global research needs
- Develop region revenue plans with regional sales leadership
- Build evidence generation requirements strategy in collaboration with clinical affairs
Commercial Execution:
- Develop marketing tactics and related marketing collaterals for our sales force & support local marketing & sales management in their implementation
- Develop the appropriate marketing tools & programs to support the sales force to execute their revenue targets
- Support account managers in the field where appropria<