Product Marketing Manager — Feature‑Rich CMOS Product Line

Summary of Role:

The Product Marketing Manager owns the go-to-market strategy and execution for our feature‑rich CMOS product line. You will define positioning, messaging, launch strategy, and field enablement, while serving as a key voice of the market into product strategy. This role requires strong technical credibility and the ability to translate product capabilities into customer-relevant value.

Key Responsibilities:

• Go-to-Market (GTM) Strategy 

• Define GTM plans including target segments, ICPs, use cases, and differentiated messaging

• Build segment-specific value propositions and competitive narratives

• Positioning, Messaging & Content 

• Translate complex technical features into crisp customer outcomes (system benefits, TCO, performance-per-watt, integration advantages)

• Develop core assets: pitch decks, one-pagers, solution briefs, competitive battlecards, FAQs, case studies

• Launch Leadership 

• Lead launch readiness across product, sales, FAE, and channel teams: training, collateral, communications, and customer engagement plans

• Competitive & Market Intelligence 

• Drive competitive analysis (feature comparisons, benchmarks, roadmap signals) and win/loss insights

• Provide recommendations on portfolio differentiation and messaging updates based on market shifts

• Field & Customer Enablement 

• Equip sales/FAE with tools andplaybooks;support key customer meetings and technicalworkshops

• Improve time-to-value in customer evaluations by clarifying use cases and proof points

• Cross-Functional Collaboration 

• Partner tightly with Product Management to influence roadmap priorities with validated market/customer insights

Required Qualifications:

• 5+ years semiconductor experience in product marketing, product management, applications, technical sales, or systems engineering

• Strong technical depth to engage on CMOS product capabilities, architectures, and customer system requirements

• Proven record delivering GTM strategies, launch execution, and sales enablement in competitive environments

• Exceptional written and verbal communication; ability to simplify complex technical topics

Preferred Qualifications:

• Experience with design-in motions and OEM/ODM customer engagement

• Ability to create quantitative value proof (benchmarks, system modeling, trade studies)

• Experience collaborating with global sales and engineering teams