Director HCP Marketing Lead - HIV Prevention

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide.  As a Director, HCP Marketing Lead you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. 

Responsibilities:

• Drives HCP strategy and leads HCP execution in the US;aligned with short- and long-term HCP portfolio strategy and team
• Lead adaptation of Global assets or de-novo workstreams to meet US HCP customer needs; examples include:
• Leading development of new campaign and core messaging to be utilized in HCP promotion
• Make recommendations for PS POA and co-lead development of PrEP HCP Personal Promotions call flow, objection handling, and materials for PS Team collaborating closely with sales/sales leadership to ensure seamless execution
• Demonstrated ability to partner with PRC for optimal promotional approach, experience with OPDP review & process is preferable

• Executes tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels

• Responsible for contributions towards campaign and tactic Launch Readiness Reviews, timing, coordination, and execution for HCP strategy

• Contributes to greater PrEP portfolio strategic decisions

• Leads insight generation and builds a holistic and dynamic view of the market using various sources—recommends trade-off decisions

• Adept at developing, executing, and communicating plans based on insights and analysis using multiple data sources

• Selects appropriate marketing and sales KPIs and drives action toward optimal performance

• Sets priorities in circumstances of continued complex and conflicting requirements, provides logical recommendations

• Keeps current and anticipates changes in the healthcare landscape, in therapeutic area, and with marketing trends and makes recommendations to adapt plans based on insights

• Manage AOR to ensure on-time and on-budget delivery of strategy and tactics; support management of agency relationship and budgets

• Partnering closely with Sales, Regulatory, Legal, Medical, CL&D, II&D, Global, Nurse Educator, and Managed Markets Team, and broader Marketing Teams to ensure a coordinated and appropriate approach to maximize effectiveness

• Evaluate and evolve current approaches and systems (as needed)

• Design and deliver presentations to a range of internal stakeholders and external audiences

• Experience with data driven sales and marketing systems is preferable

• Ensure compliance with all relevant laws, regulations, and policies

Basic Qualifications:

12+ Years with BS/BA
OR
10+ Years with MS/MA or MBA
 

 Preferred Qualifications:  

• 10+ years of experience.

• A Bachelor’s degree in marketing or related fields is preferred

• An advanced science degree or an advanced business degree such as an MBA is desirable

• Advanced experience with product lifecycle management is preferred

• Sales experience is desired and a minimum of 3 years in product marketing or advertising

• Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required

• Proven ability to work well as part of a team and in leading teams

• Strong desire and ability to work in a fast-paced and dynamic environment

• Comfortable discussing topics relevant to the HIV prevention space, including sexual health, mental health, and substance use.

• Ability to Travel: up to 25%
   

People Leader Accountabilities

• Create Inclusion by demonstrating the business value of diverse and inclusive teams and embedding equity and respect into day to day people management practices.

• Develop Talent by understanding team members skills experience aspirations and potential and providing coaching feedback and development opportunities.

• Empower Teams by connecting team goals to organizational purpose removing barriers to execution and enabling cross functional collaboration.

 

The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*.

For additional benefits information, visit:

https://www.gilead.com/careers/compensation-benefits-and-wellbeing

* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.

For jobs in the United States:

Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for ind