About the Role
We are seeking a Senior Creative Producer (Photo, Video) to join our Global Brand Experience teamāthe integrated creative, experiential, events, and storytelling studio for Gap Inc. This role is for a seasoned, autonomous leader who blends strategic creative planning and hands-on production expertise. You will be instrumental in shaping contentābalancing speed, creativity, and precision across platforms in a nimble, social-first, and comms-driven environment.
You are a "maker-producer" who thrives in a fast-moving landscape. You will partner closely with Creative Leadership to concept, plan, and execute content that ranges from high-touch, large-scale campaigns to lean, fast-turn shoots and edits. We value a "what if" perspective and a deep passion for elevating creative in all that we do.
What You'll Do
- End-to-End Production Ownership:Lead photo and video production across social-firstĀ assets,sizzles,commsassets,docu-style storytelling, and large-scale campaigns.
- Strategic Roadmap & Briefing:Own the production lifecycle, including master calendars,Ā complex timelines, and high-velocity post-production workflows. Drive the process byĀ enforcing theCreative Brief, partnering with stakeholders to ensure clarity and alignmentĀ before execution begins.
- Financial Stewardship:Forecast and manage the annual production budget, trackingĀ spend with rigorous discipline and optimizing resources without compromising theĀ creative standard.
- High-Velocity Execution:Own the"fast-turn" editand post-production flow. You areĀ responsible for delivering polished video content for social, internal comms, and liveĀ events on tight deadlineswith a network of editors.
- Resource & Talent Architecture:Source, hire, and manage a trusted network of externalĀ partners, freelance crews, and talent; negotiate rates, usage rights, and contracts withĀ precision.
- On-Set Leadership:Serve as lead producer on-set,ensuring an efficient, creatively aligned, and well-run environment. Partner deeply with Creative and Styling teams toĀ execute shoots seamlessly.
- Asset Management,Sound and Music:Track and manage image usage and rights. Establishand managecomprehensive sound and music librariesto elevate the impact of
our visual workand influencestandardizedways of workingacrossother teams. - Operational Excellence:Drive improvements across workflows and systems. You bring clarity to process and move forward with confidence even in high ambiguity.
Who You Are
- The "Maker" Hybrid:You are a seasoned practitioner with 5ā8+ years of experienceĀ across both photo and video. You arecomfortable behind a camera or in an edit suite asĀ well asin a production meetingwithcrewsand multiple stakeholders.
- Autonomous Leader:You are a proactive, solutions-oriented leader.You donāt just followĀ a workflow; you architect it.
- Enforcer of Clarity:You understand the power of a strong briefand can onboardĀ stakeholders toacreativebrief process.You are skilled at driving stakeholders to defineĀ their visionearly andcanindependentlymanage theneeded claritybetweentheĀ stakeholder and the creativeteam.
- Creative Strategist:You possess strong creative taste and insights into best-performingĀ content. You takestrongdirection butalsooffer up innovative, boldideas.
- Champion of Quality:You are deeply passionate about storytelling and doing whatās rightĀ for the brand, ensuring every deliverable elevates our collective work.
Preferred Attributes
- 2ā3+ years of people management experience, fostering a high-performing teamĀ environment.
- Post-Production Expertise:Fluent in Adobe Creative Suite with a focus on high-velocity video editing and color grading.
- Future-Forward:Knowledge and expertise around emerging tools, including the integration ofAIwithin production and post-production.
- Executive Presence:Ability to partner withC-suiteexecutivesandhigh-profiletalentwith leadership,composure and clarity
- Bi-Coastal Pulse:Strong connections within the industry talent and vendor landscapes in San Francisco, Los Angeles,and New York.