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VP, Integrated Marketing, Americas
Reports to: SVP, Demand Generation
Location: United States
Role overview
The VP, Integrated Marketing - Americas is the regional revenue marketing executive accountable for owning and driving total pipeline creation and conversion into bookings across North America and LATAM. This leader directs an integrated, account-first go-to-market model — including Account-Based Engagement (ABE), Marketing Engaged pipeline, and BDR-generated pipeline — to accelerate pipeline progression, improve conversion rates, and deliver predictable bookings performance.
The role manages a 70-person revenue marketing organization (25 marketing professionals and 45 BDRs/managers), leads a centralized Demand Hub in Raleigh/Durham, and partners closely with Americas Sales leadership and global Centers of Excellence (Digital, Campaigns, Product Marketing, Brand, Operations, Partners) to design and execute a signal-driven, AI-augmented GTM strategy tailored to the Americas.
This position prioritizes Enterprise growth while scaling Commercial, Mid-Market, and SMB segments and is a primary marketing counterpart to the Americas Sales leadership team.
Key responsibilities
Pipeline & bookings ownership
- Own total pipeline creation and deliver measurable contribution to regional bookings targets across Enterprise, Commercial, Mid-Market, and SMB segments.
- Set and own Account-Based Engagement targets by segment and sub-region aligned to bookings goals.
- Drive Marketing Engaged pipeline and BDR-generated pipeline contribution and improve pipeline mix, velocity, stage progression, and win rates to increase pipeline-to-bookings conversion.
- Participate in weekly forecast alignment with Sales leadership and lead joint quarterly business reviews (QBRs) to assess pipeline health and optimize bookings outcomes.
- Establish clear accountability and reporting for total pipeline created, conversion efficiency, and segment-level bookings performance.
Account-Based Engagement (ABE) & enterprise acceleration
- Lead the region’s execution of a fully operationalized account-based engagement strategy focused on account-level engagement and buying-group activation.
- Partner with Sales leadership to prioritize target accounts using ICP tiering and intent signals (e.g., 6Sense), and coordinate account-level engagement across digital, field, partner, and BDR motions.
- Design tiered ABM programs (1:1, 1: few, and scaled programs) with Enterprise as the top regional priority and own marketing orchestration for strategic priority accounts.
- Align Americas account plans with global account strategies to ensure consistent messaging, executive engagement, and cross-region investment.
Integrated marketing leadership (25 marketing professionals)
- Lead a cross-regional integrated marketing team (field, campaign, digital, partner) to build full-funnel programs that drive pipeline and bookings.
- Develop and execute account- and segment-tailored, full-funnel plans aligned to quarterly and annual pipeline and bookings objectives.
- Ensure coordinated orchestration across digital campaigns, events, content, partner programs, and BDR activation, while influencing global campaign strategy based on Americas performance insights.
BDR leadership & account activation (45 BDRs)
- Lead and scale a high-performance BDR organization aligned to the Americas ABE strategy, owning BDR-generated pipeline and influence on bookings.
- Improve productivity across account follow-up, meeting conversion, opportunity creation, and pipeline quality through coaching, process optimization, and performance metrics.
- Align Marketing and BDR activation, integrating digital engagement with Salesloft cadences and signal-based outreach; leverage automation and AI-enabled tools to augment productivity and personalization at scale.
Demand Hub leadership (Raleigh/Durham)
- Oversee and scale a centralized Demand Hub as the operational engine for campaign execution, account engagement, and pipeline acceleration across the Americas.
- Standardize campaign deployment, account nurturing, and operational workflows to drive efficiency, scalability, and performance transparency.
- Identify and implement emerging AI capabilities to enhance targeting, segmentation, content generation, and performance optimization.
Sales & partner alignment
- Serve as the primary marketing counterpart to Americas Sales leadership; collaborate on named account strategy, joint account planning, and bookings commit processes.
- Drive partner-sourced and partner-influenced pipeline contributing to bookings performance and ensure marketing investment aligns to segment-level pipeline growth priorities.
Performance monitoring & optimization
- Monitor and report on KPIs including: total pipeline created, account engagement and progression, Marketing Engaged pipeline, BDR-generated pipeline, pipeline velocity, win rates, and pipeline-to-bookings conversion.
- Leverage Salesforce, Eloqua (or equivalent), 6Sense, Tableau, and Salesloft to create performance transparency and accountability.
- Use advanced forecasting, modeling, and attribution to optimize investment allocation and maximize bookings impact; champion AI-driven analytics and automation for predictive forecasting, targeting accuracy, and campaign efficiency.
Key qualifications
- 15+ years of B2B Cloud/SaaS enterprise application marketing experience with demonstrable ownership of regional pipeline creation and bookings influence.
- Proven experience operating within Account-Based Engagement (ABE)/ABM-driven models and coordinating account-level activation with BDR teams.
- Demonstrated ability to lead large, geographically dispersed teams (70+), including marketing professionals and BDR organizations.
- Experience partnering directly with regional Sales leadership on forecast alignment and bookings accountability.
- Strong quantitative skills in budgeting, forecasting, and performance modeling with a clear focus on pipeline-to-bookings conversion.
- Proficiency with Salesforce, Eloqua (or equivalent), Tableau, Salesloft, and intent platforms such as 6Sense.
- Experience across North America and LATAM, including multi-language campaigns, localization, and regional compliance considerations.
- Track record managing strategic global accounts that require cross-region coordination and executive engagement.
- Demonstrated experience implementing automation and AI-driven marketing or sales enablement technologies to scale performance.
Preferred qualifications
- Prior experience marketing Contact Center, CX, Helpdesk, or Telecom solutions.
- Experience establishing or scaling centralized demand operations or shared services (Demand Hub).
- Strong change-leadership skills with experience driving cultural and process shifts to support an Account-Based, bookings-first model.
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Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$217,400.00 - $382,200.00
Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
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