Lead Brand Manager, UK & Ireland

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At Exact Sciences, we’re helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you’re working to help others.

Position Overview

The Lead Brand Manager, UK & Ireland will be primarily responsible for the development and implementation of local brand strategy and tactics across the UK and Ireland for our breast cancer test.

This role reports to the Director, International Marketing and is part of the International Marketing team. The team will work closely together to deliver the International brand strategy at country level and collaborate to design initiatives that will be delivered locally.

The role will require close working with the Country Manager, UK & Ireland, and relevant country cross-functional colleagues to plan, develop and deliver excellent and timely content, materials and programs in line with brand strategy. 

The position is based in the London office.

Essential Duties

Include, but are not limited to, the following:

• Develop a detailed marketing plan to position our products in a competitive market.
• Initiate and develop tools and programs focused on a variety of clinical and non-clinical audiences (i.e., oncologists, surgeons, pathologists, and patients.).
• Support and organize aspects of speaker, advisory boards and peer-to-peer education programs, including faculty selection, recruitment, agenda development, logistical coordination, and regulatory and compliance review.
• Work with Digital Marketing to execute digital marketing campaigns and leverage omni channel marketing.
• Liaise with various outside groups, including current or prospective service vendors, such as Advertising, Medical Education, and PR agencies.
• Collaborate with internal parties, especially the Canadian commercial team, international marketing team, and medical affairs director, on a wide range of projects.
• Be a key member of the UK/Ireland leadership team
• Handle questions and requests related to marketing programs and functions and keep current on all technical and clinical data associated with the assay.
• Maintain a pulse on the future of genomic cancer diagnostics and healthcare trends.
• Attend outside meetings and prepare reports to convey scientific or competitive information that may affect Exact Sciences’ market, as needed.
• Assist in coordinating regulatory and legal review of new or revised materials in a timely fashion.
• Manage spend and budgets as per annual plans, working closely with the International Marketing Director and the UK/Ireland Country Manager.
• Excellent teamwork and interaction skills; ability to lead cross-functional teams and interface effectively with internal partners to include Sales, Medical Affairs/Communications, Market Access, Communications, Executives, and outside agencies and vendors.
• Exceptional organizational and project management skills.
• Ability to multi-task on multiple projects and deliverables at once; sense of ownership in driving projects to completion.
• Strong initiative, critical thinking, and problem-solving ability.
• Ability to simplify complex data.
• Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
• Support and comply with the company’s Quality Management System policies and procedures.
• Ability to travel 20% of working time away from work location, may include overnight/weekend travel.

Minimum Qualifications

• Master’s Degree in Business Administration, Science, or field as outlined in the essential duties; or Bachelor’s Degree and 2 years of experience in business administration, science, or field as outlined in the essential duties in lieu of Master’s Degree
• 8+ years’ marketing experience within the healthcare sector
• Experience of:
  • Brand planning cycles within pharmaceutical or medical device businesses
  • Collaborating with commercial field teams and cross-functional therapy area teams
  • Working with and building relationships with HCPs and other external stakeholders
• Working knowledge of relevant codes of practice
• Knowledge of market structure and landscape within the UK, knowledge of Ireland a bonus.
• Experience in working with creative agencies and other external partners to support business goals
• Proficient in Microsoft Office programs.
• Strong team working skills within a matrix organisation
• Ability to work independently and manage multiple timelines.
• Strong attention to detail, quality-oriented with the ability to see the big picture.
• Excellent verbal, written, and interpersonal communication skills.
• Highly organized and self-motivated.
• Strong stakeholder management and relationship-building skills.
• Demonstrated ability to perform the essential duties of the position with or without accommodation.
• Legal authorization to work in the country of employment without current or future sponsorship.

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Our success relies on the experiences and perspectives of a diverse team, and Exact Sciences fosters a culture where all employees can develop personally and professionally with a sense of respect and belonging. If you require an accommodation, please contact us here.

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