Marketing Optimization Analyst

26WD96886, Marketing Optimization Analyst

Position Overview

Autodesk is seeking a high-impact Marketing Optimization Analyst to join our Marketing Optimization team within the Digital & eCommerce organization. In this role, you will drive measurable business outcomes by shaping experimentation strategy, delivering actionable insights, and partnering closely across multiple marketing teams to improve customer experiences across digital channels.

You are a strategic, data-driven thinker who is equally comfortable designing experiments, analyzing results, and influencing stakeholders to turn insights into action.

Responsibilities

• Design, implement, and analyze A/B and multivariate tests to improve marketing performance across digital channels

• Partner with cross-functional marketing, product, and analytics teams to identify optimization opportunities and define testing roadmaps

• Analyze cross-channel performance to uncover insights that drive conversion, engagement, and customer experience improvements, using AI-assisted analysis where appropriate

• Translate complex data into clear, compelling recommendations that influence marketing strategy and execution

• Evangelize experimentation and data-driven decision-making, enabling marketers to adopt and scale proven strategies

• Apply AI-assisted workflows to scale experimentation learnings across channels and audiences

• Stay current on industry trends in experimentation, analytics, digital marketing, and applied AI; actively test and adopt new capabilities that drive measurable impact

• Collaborate effectively with global stakeholders across regions and time zones

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, Statistics, or a related field

• Strong interest in building a career at the intersection of analytics, marketing, and strategy

• Hands-on experience with A/B testing and a solid understanding of statistical concepts and experimental design

• Curiosity about the end-to-end digital marketing ecosystem and its key performance indicators

• Excellent communication skills, with the ability to turn data into clear narratives for business and marketing audiences

• Experience and curiosity towards learning new AI capabilities and integrating them into everyday work

• Strong analytical aptitude and comfort working with quantitative concepts

• Ability to succeed in a large, highly-collaborative, cross-functional organization

• Tools:

  • Advanced Excel user (pivot tables, VLOOKUP, advanced formulas, etc.)

  • Snowflake/SQL or other comparable data warehousing knowledge; Bonus: Python and R  

  • Experience with marketing and experimentation platforms (examples: Adobe Target, Launch Darkly, Optimizely, Adobe Analytics, Google Analytics, Marketo, FullStory, or comparable tools)

About Autodesk / À propos d’Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Bienvenue chez Autodesk ! Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodes